all3media international to Rep Dutch Format The Curling Quiz

all3media international has signed on to distribute The Curling Quiz, a new prime-time studio-based entertainment show that is due to debut in the Netherlands early next year.

The Curling Quiz sees celebrities try to correctly answer questions and accurately throw curling stones in order to score points. The 7×50-minute program was originally commissioned by NPO1 in a deal with local originating producer POSVIDEO. all3media international secured the global distribution rights outside of the Netherlands and will present the title at MIPCOM.

Marc Pos, producer at POSVIDEO, commented: “By mixing two genres—sports and amusement quiz—The Curling Quiz will be a hilarious show that will be exciting to watch until the very end.”

Nick Smith, the senior VP of international format production at all3media international, added: “We’re very pleased to secure this exciting new prime-time quiz show, which offers international broadcasters the perfect opportunity to add a fun and entertaining sports-themed family quiz to their schedules. It is an innovative format that offers a distinctive alternative to anything else currently in the market. The Curling Quiz is a significant deal for all3media international as a pickup of rights to a third-party Dutch format, and represents our confidence in its strong potential for global success.”