5 Golden Rings Commissioned in the U.K., Netherlands

HILVERSUM: The game show 5 Golden Rings, from ITV Studios and Talpa, is set to launch on ITV in the U.K. and SBS6 in the Netherlands in early 2017.

Co-created by Possessed, part of ITV Studios, and Talpa, 5 Golden Rings is the first format jointly developed by the two companies. In the series, players get five rings to answer questions over five levels. An interactive LED floor projects animated pictures that are the base of each question.

Glenn Hugill, the managing director of Possessed, said: “Collaborating with John de Mol and his creative team at Talpa has been instrumental in developing 5 Golden Rings into a fully connected format. Enabling any and all viewers of this highly visual and wholly inclusive game to play along via a mini version in the palm of their hand provides a brilliantly immersive experience; more and more this is what buyers are looking for. Together we think we have created something unique for the Instagram generation.”

John de Mol, founder of Talpa, added: “5 Golden Rings is just the beginning of our already successful partnership. Together with ITVS, we have been able to use our digital expertise to develop the show into a great connected format. Two direct commissions in two key TV markets is very special in our industry and we feel 5 Golden Rings is a show that can truly create a global impact.”

ITV’s head of comedy and entertainment, Peter Davey, said, “The interactivity is a great bonus but I was initially drawn to the fact that it is an innovative, modern and extremely fresh way to do an exciting and original TV game.”