{"id":9053,"date":"2019-02-04T11:37:24","date_gmt":"2019-02-04T16:37:24","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/viacom-goes-direct-consumer-mtv-play-app\/"},"modified":"2019-02-04T12:37:51","modified_gmt":"2019-02-04T17:37:51","slug":"viacom-goes-direct-to-consumer-with-mtv-play-app","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/","title":{"rendered":"Viacom Goes Direct to Consumer with MTV Play App"},"content":{"rendered":"<p>Viacom International Media Networks (VIMN) has unveiled MTV\u2019s first direct-to-consumer SVOD mobile streaming app, MTV Play.<\/p>\n<p>The app is initially available only in the U.K. It marks a global first in providing a full MTV long-form content experience in a standalone subscription app.<\/p>\n<p>MTV Play is targeted at younger, mobile-first audiences and will include a broad range of catch-up and box-set content and a live feed of the MTV UK linear TV channel for \u00a33.99 a month.<\/p>\n<p>Although MTV Play is initially being made available through a direct subscription from the App Store or Google Play, it is intended that the app will also be distributed in partnership with telco providers in the future.<\/p>\n<p>The service will feature hundreds of hours of content, including the latest episodes of series such as <em>Geordie Shore<\/em>,<em> Teen Mom UK<\/em>, <em>Lindsay Lohan\u2019s Beach Club<\/em> and <em>The Charlotte Show<\/em>, as well as back catalog favorites including <em>The Hills<\/em>,<em> The Valleys<\/em> and <em>Jersey Shore<\/em>. It will also feature short-form digital original series, including <em>Show Us Ur Phone<\/em>, <em>What the Yuck<\/em> and <em>MTV Meets<\/em>.<\/p>\n<p>Arran Tindall, senior VP of commercial and content distribution at VIMN, commented, \u201cOur major distribution partners such as Sky, Virgin Media and BT do an excellent job of bringing MTV to younger audiences across the U.K., but we know there is a segment of younger potential MTV fans who sit beyond the basic pay TV bundles. MTV Play puts the full MTV content experience directly into the hands of young people for the first time in a way that is accessible and affordable.\u201d<\/p>\n<p>Dan Fahy, VP of commercial and content distribution at VIMN UKNEE, added, \u201cMTV\u2019s reality and music content continues to resonate incredibly strongly with young audiences in the U.K. and we believe there\u2019s a further appetite for an app like this. We\u2019re speaking with telco providers and other platforms about how they can make MTV Play available to their subscribers, which will form an important part of our distribution strategy alongside D2C.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom International Media Networks (VIMN) has unveiled MTV\u2019s first direct-to-consumer SVOD mobile streaming app, MTV Play.<\/p>\n","protected":false},"author":350,"featured_media":9054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[760,1193,149],"class_list":["post-9053","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mtv","tag-mtv-play","tag-viacom-international-media-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viacom Goes Direct to Consumer with MTV Play App - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viacom Goes Direct to Consumer with MTV Play App - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Viacom International Media Networks (VIMN) has unveiled MTV\u2019s first direct-to-consumer SVOD mobile streaming app, MTV Play.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-04T16:37:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-04T17:37:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/MTV-Play-219.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/\",\"name\":\"Viacom Goes Direct to Consumer with MTV Play App - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2019-02-04T16:37:24+00:00\",\"dateModified\":\"2019-02-04T17:37:51+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viacom Goes Direct to Consumer with MTV Play App\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Viacom Goes Direct to Consumer with MTV Play App - TVEUROPE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/","og_locale":"en_US","og_type":"article","og_title":"Viacom Goes Direct to Consumer with MTV Play App - TVEUROPE","og_description":"Viacom International Media Networks (VIMN) has unveiled MTV\u2019s first direct-to-consumer SVOD mobile streaming app, MTV Play.","og_url":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/","og_site_name":"TVEUROPE","article_published_time":"2019-02-04T16:37:24+00:00","article_modified_time":"2019-02-04T17:37:51+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/MTV-Play-219.jpg","type":"image\/jpeg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/","url":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/","name":"Viacom Goes Direct to Consumer with MTV Play App - TVEUROPE","isPartOf":{"@id":"https:\/\/worldscreen.com\/tveurope\/#website"},"datePublished":"2019-02-04T16:37:24+00:00","dateModified":"2019-02-04T17:37:51+00:00","author":{"@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tveurope\/2019\/02\/04\/viacom-goes-direct-to-consumer-with-mtv-play-app\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tveurope\/"},{"@type":"ListItem","position":2,"name":"Viacom Goes Direct to Consumer with MTV Play App"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tveurope\/#website","url":"https:\/\/worldscreen.com\/tveurope\/","name":"TVEUROPE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tveurope\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/9053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/comments?post=9053"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/9053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media\/9054"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media?parent=9053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/categories?post=9053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/tags?post=9053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}