{"id":8984,"date":"2019-01-09T10:05:04","date_gmt":"2019-01-09T15:05:04","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/dmax-set-u-k-rollout\/"},"modified":"2019-01-09T12:47:41","modified_gmt":"2019-01-09T17:47:41","slug":"dmax-set-for-u-k-rollout","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2019\/01\/09\/dmax-set-for-u-k-rollout\/","title":{"rendered":"DMAX Set for U.K. Rollout"},"content":{"rendered":"<p>Discovery is bringing DMAX to the U.K. as a free-to-air brand for young male audiences, beginning January 16.<\/p>\n<p>The move adds to the company&#8217;s existing U.K. free-to-air portfolio, which also includes Quest, Quest Red and Food Network. DMX will replace Travel Channel on free to air in the U.K. The brand is also available in Germany, Italy, Austria, Switzerland and Spain.<\/p>\n<p>At launch, titles on the channel will include <em>Naked and Afraid<\/em>, <em>Man Vs Food<\/em> and <em>Life Below Zero<\/em>, as well as the animated comedy <em>Archer<\/em>.<\/p>\n<p>\u201cWe\u2019re incredibly excited to launch DMAX on free to air in the U.K. as a destination for male audiences who want to live life to the max and indulge their passions in a fun environment created especially for them,\u201d said Simon Downing, senior VP and head of factual and sport. \u201cIts launch strengthens and diversifies our free to air portfolio in the U.K., allowing us to engage more audiences than ever before with compelling real-life entertainment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discovery is bringing DMAX to the U.K. as a free-to-air brand for young male audiences, beginning January 16.<\/p>\n","protected":false},"author":290,"featured_media":8985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1011,1863],"class_list":["post-8984","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-discovery","tag-dmax"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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