ITV Chief Executive Carolyn McCall set out three key areas that the broadcaster will be focusing on in the future, including creating a scaled direct-to-consumer business, as it aims to be “more than TV.”<\/p>\n
In announcing its half-year results, ITV emphasized that it has been undertaking a “strategic refresh” over the last few months to help highlight the opportunities for ITV and also the challenges it will need to address.<\/p>\n
“This is very much a refresh, not a reboot, as ITV is a strong business, no longer solely reliant on U.K. advertising,” the report said. “However, the market is clearly changing and to reflect this we have developed a clear vision and initiatives to drive growth to ensure ITV remains a structurally sound business. We have developed our new vision ‘More than TV’ to build upon ITV\u2019s unique and winning combination of creativity and commercial strength.”<\/p>\n
Looking ahead, the plan is to focus on three key areas\u2014strengthening the integrated producer broadcaster, growing U.K. and global production, and creating a scaled direct-to-consumer business.<\/p>\n
In 2019, ITV plans to invest \u00a340 million ($52.6 million) across the business in the new strategy, and over the course of the three years will invest a total of \u00a360 million ($79 million).<\/p>\n
In its interim results for the six months to June 30, ITV reported total revenue of \u00a31.85 billion ($2.4 billion), up 8 percent compared with the end of the first half of 2017. External revenue of \u00a31.59 billion ($2.1 billion) was up 8 percent annually, and non-advertising revenues rose 14 percent on a year-on-year basis to \u00a3958 million ($1.26 billion). ITV’s total advertising revenue was up 2 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"
ITV Chief Executive Carolyn McCall set out three key areas that the broadcaster will be focusing on in the future, including creating a scaled direct-to-consumer business, as it aims to be “more than TV.”<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1295,146],"class_list":["post-8603","post","type-post","status-publish","format-standard","","category-top-stories","tag-carolyn-mccall","tag-itv"],"yoast_head":"\n