Peter Chalupa, the head of acquisitions for Mark\u00edza in Slovakia, has formats on his buying wish list, \u201csince locally produced content is achieving the highest ratings.\u201d<\/p>\n
As the country\u2019s leading commercial broadcaster, Mark\u00edza generally buys programming that is \u201cappealing to broad audiences,\u201d Chalupa tells World Screen Newsflash<\/em>. \u201cOur main channel, Mark\u00edza, is capable of reaching 40 percent of Slovak viewers in [the target group of] 12 to 54\u201d\u2014citing as an example Dear Daddies<\/em>, a daily series, based on a Telefe format, that aired this spring in an access-prime slot. \u201cSo, we look for strong titles that have the potential to maintain and strengthen our leading position in the market. Traditionally, we look for genres such as action, thriller, crime, romance and comedy.\u201d<\/p>\n He adds that for the secondary channels Doma and Dajto, \u201cwe acquire Turkish series and long-running U.S. procedurals and sitcoms.\u201d These should skew more female for Doma and more male for Dajto.<\/p>\n On the flagship Mark\u00edza, the majority of the slots in prime time\u2014from 4 p.m. to 10 p.m.\u2014are filled with local content, \u201cwhich is a mix of news, reality programming and fiction. We develop our own content [for prime time] but are also open to license successful formats and adapt them into Slovak versions,\u201d says Chalupa. Formats that have been adapted for the channel include Idols<\/em>, Wife Swap<\/em>, The Biggest Loser<\/em> and 10 Years Younger<\/em>, with more coming in the fall.<\/p>\n \u201cThe production of fiction series is on the rise in Slovakia,\u201d he adds. \u201cThis spring, we broadcasted six fiction series. The daily access Oteckovia<\/em> (Dear Daddies<\/em>), comedy Kuchy\u0148a <\/em>(Kitchen<\/em>), drama Milenky<\/em> (Mistresses<\/em>) and crime series Detekt\u00edv Du\u0161o <\/em>(Detective Duso<\/em>) were new series, while Horn\u00e1 Doln\u00e1<\/em> (In the Middle of Nowhere<\/em>) has returned with season seven and the sitcom Susedia<\/em> (Neighbors<\/em>) was brought back to life after ten years. In this area, we not only acquire but also sell. For example, the format rights for our comedy series Horn\u00e1 Doln\u00e1<\/em> sold in Hungary, and its second season is a success there. Now we\u2019re discussing other territories in our region so the series will [be made] into another version. Our romantic series B\u00farliv\u00e9 v\u00edno<\/em> was sold into several counties as a ready-made as well as a format (in Slovenia, Mexico, Nigeria, Hungary and Estonia).\u201d<\/p>\n The secondary channels don\u2019t produce their own programming, but instead, feature acquired shows from the U.S. and Europe.<\/p>\n \u201cWe cooperate with all key distributors and long-term partners in licensing, including the U.S. studios,\u201d says Chalupa. \u201cFor sure we will also find something during NATPE.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Peter Chalupa, the head of acquisitions for Mark\u00edza in Slovakia, has formats on his buying wish list, \u201csince locally produced content is achieving the highest ratings.\u201d<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1674],"class_list":["post-8530","post","type-post","status-publish","format-standard","","category-top-stories","tag-markiza"],"yoast_head":"\n