{"id":8409,"date":"2018-05-21T11:32:04","date_gmt":"2018-05-21T15:32:04","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/spain-set-first-paramount-network-outside-u-s\/"},"modified":"2018-05-21T12:20:37","modified_gmt":"2018-05-21T16:20:37","slug":"spain-set-for-first-paramount-network-outside-the-u-s","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2018\/05\/21\/spain-set-for-first-paramount-network-outside-the-u-s\/","title":{"rendered":"Spain Set for First Paramount Network Outside the U.S."},"content":{"rendered":"<p>Paramount Channel is being renamed Paramount Network in Spain, marking the first country for the rebrand following the launch of the network in the U.S. earlier this year.<\/p>\n<p>Spain was the first country to launch Paramount Channel in 2012. The Paramount Network in Spain will feature bold, cinematic and relatable series, movies, factual and local productions, starting with the premiere of the fifth season of the Spanish reality series <em>Alaska &amp; Mario: El Hurac\u00e1n Mexicano<\/em>. The new season follows the popular couple, accompanied by their inseparable family and friends, on a trip from Vic\u00e1lvaro to Mexico to visit their origins.<\/p>\n<p>The rebrand takes effect June 10.<\/p>\n<p>\u201cParamount Network has great positioning and fits perfectly with our strategy in Spain, where we have a strong offer to satisfy increasing audience demand for high-quality general entertainment content in the competitive FTA space,\u201d said Raffaele Annecchino, the president and managing director of Viacom International Media Networks Southern and Western Europe, Middle East and Africa. \u201cParamount Channel has achieved great results in Spain, but it\u2019s time to evolve the brand even further, making the channel increasingly contemporary and relevant for the Spanish market.\u201d<\/p>\n<p>\u201cOur channels have seen great success in markets around the world, and in Spain in particular,\u201d said Jill Offman, the executive VP of the Paramount Channel\/Paramount Network International and Comedy Central International. \u201cAs one of Viacom\u2019s flagship six, we will continue to invest in premium entertainment as we further Paramount\u2019s profile as a global TV brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paramount Channel is being renamed Paramount Network in Spain, marking the first country for the rebrand following the launch of the network in the U.S. earlier this year.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[148,1612],"class_list":["post-8409","post","type-post","status-publish","format-standard","","category-top-stories","tag-paramount-channel","tag-paramount-network"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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