Discovery Communications has entered into an original content partnership with sports and entertainment agency Wasserman for the Olympic Winter Games PyeongChang 2018.<\/p>\n
As part of the new agreement, Cycle Media, a subsidiary of Wasserman, will create original social sports content that Eurosport will share across its digital platforms during the Games. Throughout the PyeongChang Olympics, Eurosport\u2019s Snapchat Discover channels will be powered by Cycle in four key European markets\u2014the U.K., Germany, Norway and Sweden. The partnership will see the production of content for Eurosport social channels by blending original footage and Olympic Games highlights.<\/p>\n
This collaboration complements Eurosport\u2019s existing strategy to make PyeongChang 2018 the first fully digital Games for Europe. Eurosport will have a dedicated mobile digital studio in PyeongChang, working with some of the biggest digital influencers from across Europe and embedding them into editorial teams during the Games to co-create unique content for social media. The cooperation will lead to customizable opportunities for brands and generates unique sponsorship and advertising inventory opportunities across social channels for brand partners.<\/p>\n
Peter Hutton, the CEO of Eurosport, said:\u00a0\u201cAs the\u00a0\u2018Home of the Olympics in Europe,\u2019 Eurosport is happy to partner with\u00a0Cycle and Wasserman\u00a0to help us engage more people on more screens across Europe.\u00a0Alongside our own creative staff,\u00a0Cycle\u2019s creative resources will allow us to drive\u00a0additional\u00a0levels of engagement\u00a0and\u00a0support our objective to\u00a0make PyeongChang 2018 the first truly digital Games across Europe. This innovative partnership will help\u00a0amplify\u00a0the most\u00a0shareable moments from PyeongChang 2018. It also creates new ways for brands to\u00a0tap into\u00a0the magic of the Games\u00a0with youth communities across multiple markets.\u201d<\/p>\n
\u201cCycle is the perfect content partner for Discovery and Eurosport to harness their brand and optimize this opportunity,\u201d commented Casey Wasserman, the chairman and CEO of Wasserman. \u201cIt is gratifying when we can foster relationships between well-matched clients, and Discovery and Cycle have such an organic connection it is a win-win for all.”<\/p>\n
Jonathan Davies, the managing director of advertiser partnerships at Eurosport, added: \u201cThis partnership brings together Eurosport\u2019s outstanding Olympic Games content and audiences with Cycle\u2019s cutting-edge creativity in the social space\u2014giving brands the opportunity to produce bespoke content that engages with younger audiences in new and innovative ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Discovery Communications has entered into an original content partnership with sports and entertainment agency Wasserman for the Olympic Winter Games PyeongChang 2018.<\/p>\n","protected":false},"author":477,"featured_media":8133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1459,342,1460,1461],"class_list":["post-8132","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cycle-media","tag-discovery-communications","tag-olympic-winter-games-pyeongchang-2018","tag-wasserman"],"yoast_head":"\n