{"id":8093,"date":"2017-12-04T11:47:04","date_gmt":"2017-12-04T16:47:04","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/showmax-launches-live-streaming-snl-polska\/"},"modified":"2017-12-11T10:30:10","modified_gmt":"2017-12-11T15:30:10","slug":"showmax-launches-live-streaming-with-snl-polska","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/12\/04\/showmax-launches-live-streaming-with-snl-polska\/","title":{"rendered":"Showmax Launches Live Streaming with SNL Polska"},"content":{"rendered":"

For the premiere of Saturday Night Live Polska<\/em>\u00a0on Showmax\u2014which marks the NBCU format’s first adaptation in CEE\u2014the VOD service added live-streaming capabilities to its platform.<\/p>\n

SNL Polska<\/em> is presented by Piotr Adamczyk and comprises a cast of 11 well-known actors performing skits in the traditional style of Saturday Night Live<\/em>. The show streamed live simultaneously on YouTube and on the Showmax website on December 2 at 9 p.m. It was then uploaded to Showmax for on-demand viewing.<\/p>\n

Akash Bhatia, Showmax’s chief financial officer and member of the project team, commented: \u201cAs an American, I grew up on SNL<\/em>\u2014it\u2019s become part of our cultural identity. Working with NBCUniversal and the Showmax Poland team to bring the format to Central Europe was a privilege but also brought an extra layer of anxiety. The show is of course famous for airing live, which is something Showmax had never done before.<\/p>\n

\u201cOur engineering team pulled off a massive coup, turning Showmax from an on-demand-only platform to having live-streaming capability in just three months. In addition to all the late nights and weekends worked to get us to this point, the engineering team had a fully staffed war room working through the night on Saturday to make sure everything ran smoothly.<\/p>\n

\u201cAs the world increasingly moves to on-demand viewing and binge-watching, it\u2019s refreshing to do a live show and it\u2019s going to be interesting to see how the numbers pan out between live and recorded views. Either way, this is an important milestone for Showmax as we can now look to apply the live-streaming capability to other events.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

For the premiere of Saturday Night Live Polska on Showmax\u2014which marks the NBCU format’s first adaptation in CEE\u2014the VOD service added live-streaming capabilities to its platform.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1436,1437,1220,1438],"class_list":["post-8093","post","type-post","status-publish","format-standard","","category-top-stories","tag-nbcu","tag-saturday-night-live","tag-showmax","tag-snl-polska"],"yoast_head":"\nShowmax Launches Live Streaming with SNL Polska - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2017\/12\/04\/showmax-launches-live-streaming-with-snl-polska\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Showmax Launches Live Streaming with SNL Polska - 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