{"id":7920,"date":"2017-09-14T11:18:14","date_gmt":"2017-09-14T15:18:14","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/vimn-expands-free-air-presence-italy\/"},"modified":"2017-09-14T13:06:07","modified_gmt":"2017-09-14T17:06:07","slug":"vimn-expands-free-to-air-presence-in-italy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/09\/14\/vimn-expands-free-to-air-presence-in-italy\/","title":{"rendered":"VIMN Expands Free-to-Air Presence in Italy"},"content":{"rendered":"<p>Viacom International Media Networks (VIMN) has entered into a joint venture with De Agostini Editore for Super!, an Italian FTA television network for children.<\/p>\n<p>Super! broadcasts such programming as the popular animated series <em>SpongeBob SquarePants<\/em>, among many others. The channel is available free-to-air on digital terrestrial TV in Italy. The JV has been formed by VIMN taking a 50-percent stake in the network.<\/p>\n<p>Meanwhile, VIMN acquired the FTA digital terrestrial frequency LCN 49 in Italy from Scripps Networks Interactive to launch a local version of Spike at the end of next month. Spike Italy will feature a combination of Viacom\u2019s global television hits as well as international acquisitions and local productions.<\/p>\n<p>David Lynn, the president and CEO of VIMN, remarked: \u201cOur pay-TV partnerships remain the priority for Viacom, but free-to-air distribution is helping us grow ratings and revenues in TV markets where free-to-air networks are predominant. Free-to-air channel launches have helped us significantly expand our reach amongst Italian TV viewers and we\u2019re ambitious for future share growth in this valuable and important TV market.\u201d<\/p>\n<p>Raffaele Annecchino, the president and managing director for VIMN Southern and Western Europe, Africa and the Middle East, added: \u201cI\u2019m pleased to confirm this latest step in our ongoing strategy to scale-up our business in Italy, which has the highest number of free-to-air channels of any European TV market and is the third biggest in terms of advertising revenues. These new free-to-air channels, combined with our strong distribution relationship with Sky, give us a great balance between free-to-air and pay TV in this market, and allow us to reach all demographics with distinct and competitive offers.\u201d<\/p>\n<p>Viacom already owns and operates two free-to-air digital terrestrial television channels in Italy: Paramount Channel and VH1.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom International Media Networks (VIMN) has entered into a joint venture with De Agostini Editore for Super!, an Italian FTA television network for children.<\/p>\n","protected":false},"author":479,"featured_media":7923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1346,995,909,1347,393],"class_list":["post-7920","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-de-agostini-editore","tag-scripps-networks-interactive","tag-spike","tag-super","tag-vimn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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