{"id":7811,"date":"2017-07-18T10:05:05","date_gmt":"2017-07-18T14:05:05","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/"},"modified":"2017-07-18T10:05:05","modified_gmt":"2017-07-18T14:05:05","slug":"bbc-worldwide-taps-pottermore-exec-as-brand-director","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/","title":{"rendered":"BBC Worldwide Taps Pottermore Exec as Brand Director"},"content":{"rendered":"<p>BBC Worldwide has appointed Pottermore&#8217;s Henriette Stuart-Reckling as brand director as part of the company\u2019s ongoing strategy to develop its multiplatform global brand portfolio.<\/p>\n<p>In her new role, Stuart-Reckling will be tasked with steering the strategic growth and financial development of BBC Worldwide\u2019s global brands, including <em>Doctor Who<\/em>,<em> Top Gear<\/em> and BBC Earth, in conjunction with the franchise and regional teams. She will also work on cross-divisional projects for the BBC Group, which includes BBC Public Service and the recently commercialized BBC Studios. Stuart-Reckling joins BBC Worldwide in September and will report directly to Jaclyn Lee-Joe, BBC Worldwide\u2019s chief marketing officer.<\/p>\n<p>Stuart-Reckling joins BBC Worldwide from J.K. Rowling\u2019s digital entertainment and e-commerce company, Pottermore, where she was responsible for the marketing and content strategies for the organization\u2019s digital channels as the global digital director. Prior to Pottermore, Stuart-Reckling spent 14 years at The Walt Disney Company and Warner Bros. in various roles.<\/p>\n<p>Lee-Joe commented: \u201cHenriette\u2019s experience in managing globally renowned IP and leading the transformation of brands is exactly what we need to take our already enviable portfolio to the next level in terms of audiences, partners and commercial opportunities.\u201d<\/p>\n<p>Stuart-Reckling added: \u201cI\u2019m blessed to have worked with the amazing intellectual property that J.K. Rowling created\u2014<em>Harry Potter<\/em>, <em>Fantastic Beasts<\/em> and the entire <em>Wizarding World<\/em> franchise. Pottermore succeeded in connecting with audiences around the world, and delighting them with innovative cross-platform experiences. I\u2019m now excited to apply the experience I\u2019ve gained with several blue-chip entertainment companies and brands to my new role at BBC Worldwide. The BBC has a well-deserved reputation for world-class content and I\u2019m eager to champion its portfolio of global brands and to drive its footprint internationally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Worldwide has appointed Pottermore&#8217;s Henriette Stuart-Reckling as brand director as part of the company\u2019s ongoing strategy to develop its multiplatform global brand portfolio.<\/p>\n","protected":false},"author":477,"featured_media":7812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[99],"class_list":["post-7811","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-worldwide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBC Worldwide Taps Pottermore Exec as Brand Director - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Worldwide Taps Pottermore Exec as Brand Director - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"BBC Worldwide has appointed Pottermore&#039;s Henriette Stuart-Reckling as brand director as part of the company\u2019s ongoing strategy to develop its multiplatform global brand portfolio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T14:05:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2015\/09\/HenrietteStuartReckling-BBCWorldwide-717.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/\",\"name\":\"BBC Worldwide Taps Pottermore Exec as Brand Director - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2017-07-18T14:05:05+00:00\",\"dateModified\":\"2017-07-18T14:05:05+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/07\/18\/bbc-worldwide-taps-pottermore-exec-as-brand-director\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Worldwide Taps Pottermore Exec as Brand Director\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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