{"id":7708,"date":"2017-06-07T11:25:38","date_gmt":"2017-06-07T15:25:38","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/banijay-names-global-head-of-digital\/"},"modified":"2017-06-07T12:10:31","modified_gmt":"2017-06-07T16:10:31","slug":"global-digital-head-named-for-banijay-group-france","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/06\/07\/global-digital-head-named-for-banijay-group-france\/","title":{"rendered":"Global Digital Head Named for Banijay Group, France"},"content":{"rendered":"

Shine France alum Lionel Abbo has become the global head of digital for Banijay Group and Banijay France.<\/p>\n

In his new role, Lionel will oversee and coordinate the digital business across the Banijay Group and for Banijay France. Based in Paris, he will report to CEO Marco Bassetti for the group and Fran\u00e7ois de Brugada for France.<\/p>\n

Lionel has been serving as Shine France’s deputy managing director of Creation Developpement 360\u02da since 2009. He began his career as a producer for MTV Networks before joining Endemol France. After that, he was\u00a0head of content at Tribal DDB Paris.<\/p>\n

Bassetti remarked:\u00a0\u201cExpanding our global digital business continues to be a key ongoing strategy across the group\u2014and I\u2019m delighted to welcome Lionel to the Banijay team in this new role. Lionel\u2019s extensive knowledge, contacts and business acumen will be an invaluable asset as we maximize opportunities in this vibrant and rapidly evolving sector.\u201d<\/p>\n

Abbo added: \u201cThe Banijay Group is home to some of the international industry\u2019s best creative talents and I\u2019m looking forward to working closely with them to develop and lead the company\u2019s digital strategies. The digital sector is an integral and important part of the industry, whether through co-productions or distribution, and I\u2019m excited to join such an innovative and forward-thinking company to grow their business across this arena.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Shine France alum Lionel Abbo has become the global head of digital for Banijay Group and Banijay France.<\/p>\n","protected":false},"author":479,"featured_media":7709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1236,299,1237],"class_list":["post-7708","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-france","tag-banijay-group","tag-lionel-abbo"],"yoast_head":"\nGlobal Digital Head Named for Banijay Group, France - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2017\/06\/07\/global-digital-head-named-for-banijay-group-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Digital Head Named for Banijay Group, France - 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