{"id":7635,"date":"2017-05-09T11:21:26","date_gmt":"2017-05-09T15:21:26","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/"},"modified":"2017-05-09T13:49:49","modified_gmt":"2017-05-09T17:49:49","slug":"mtv-play-app-rolls-out-in-the-netherlands-belgium","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/","title":{"rendered":"MTV Play App Rolls Out in the Netherlands, Belgium"},"content":{"rendered":"<p>Viacom International Media Networks\u2019 (VIMN) youth brand MTV has launched MTV Play in the Netherlands and Belgium, marking the first rollout of the company\u2019s Play Plex suite of mobile VOD apps in Europe.<\/p>\n<p>MTV Play is part of Viacom\u2019s Play Plex suite of apps for its core brands, giving audiences on-the-go access to a VOD content library and market-by-market brand exclusives. This marks the first Play Plex launch for the MTV brand in Europe. In the Benelux region, MTV exclusively debuted a full episode of the second season of <em>Ex on the Beach: Double Dutch<\/em> on MTV Play yesterday, six days ahead of its linear premiere. The episode features cast members from the previous season offering tips and warnings to the newcomers. The app users can also catch up on the entire first season of the Dutch show and access a range of additional MTV content, including international shows. MTV Play is currently available for free on iOS and Android in the Benelux region. <em>Ex on the Beach: Double Dutch<\/em> will air on MTV beginning May 14, with new episodes debuting weekly.<\/p>\n<p>\u201cWe have had great success with our Play Plex apps around the cluster,\u201d said Raffaele Annecchino, the president and managing director of VIMN Southern and Western Europe, Africa and the Middle East. \u201cOur Nickelodeon Play app is already active and embraced by fans around the world, including in the Middle East through our partnership with OSN, and in Portugal thanks to NOS. I look forward to continuing to work with more distributors to demonstrate the value of the Play Plex apps platform and expand our multiplatform offering, especially for this generation of digitally native audiences.\u201d<\/p>\n<p>Maurice Hols, the senior VP and general manager of Viacom Benelux, commented, \u201cThe launch of MTV Play fits in with Viacom Benelux&#8217;s strategy to bring our brands and shows to our fans wherever they are present. Television is still our most important platform, but it&#8217;s no longer the only way fans come into contact with our content. At MTV, we see that catch-up through the website and in collaboration with providers is very popular, so it&#8217;s a great opportunity to launch MTV Play now.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom International Media Networks\u2019 (VIMN) youth brand MTV has launched MTV Play in the Netherlands and Belgium, marking the first rollout of the company\u2019s Play Plex suite of mobile VOD apps in Europe.<\/p>\n","protected":false},"author":477,"featured_media":7636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[760,1193,1194,149],"class_list":["post-7635","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mtv","tag-mtv-play","tag-play-plex","tag-viacom-international-media-networks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MTV Play App Rolls Out in the Netherlands, Belgium - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTV Play App Rolls Out in the Netherlands, Belgium - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Viacom International Media Networks\u2019 (VIMN) youth brand MTV has launched MTV Play in the Netherlands and Belgium, marking the first rollout of the company\u2019s Play Plex suite of mobile VOD apps in Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-09T15:21:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-09T17:49:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2015\/09\/ExontheBeachDoubleDutch-MTVPlayApp-517.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/\",\"name\":\"MTV Play App Rolls Out in the Netherlands, Belgium - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2017-05-09T15:21:26+00:00\",\"dateModified\":\"2017-05-09T17:49:49+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MTV Play App Rolls Out in the Netherlands, Belgium\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/author\/salessiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MTV Play App Rolls Out in the Netherlands, Belgium - TVEUROPE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/","og_locale":"en_US","og_type":"article","og_title":"MTV Play App Rolls Out in the Netherlands, Belgium - TVEUROPE","og_description":"Viacom International Media Networks\u2019 (VIMN) youth brand MTV has launched MTV Play in the Netherlands and Belgium, marking the first rollout of the company\u2019s Play Plex suite of mobile VOD apps in Europe.","og_url":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/","og_site_name":"TVEUROPE","article_published_time":"2017-05-09T15:21:26+00:00","article_modified_time":"2017-05-09T17:49:49+00:00","og_image":[{"url":"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2015\/09\/ExontheBeachDoubleDutch-MTVPlayApp-517.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Sara Alessi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Alessi","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/","url":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/","name":"MTV Play App Rolls Out in the Netherlands, Belgium - TVEUROPE","isPartOf":{"@id":"https:\/\/worldscreen.com\/tveurope\/#website"},"datePublished":"2017-05-09T15:21:26+00:00","dateModified":"2017-05-09T17:49:49+00:00","author":{"@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tveurope\/2017\/05\/09\/mtv-play-app-rolls-out-in-the-netherlands-belgium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tveurope\/"},{"@type":"ListItem","position":2,"name":"MTV Play App Rolls Out in the Netherlands, Belgium"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tveurope\/#website","url":"https:\/\/worldscreen.com\/tveurope\/","name":"TVEUROPE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418","name":"Sara Alessi","description":"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.","url":"https:\/\/worldscreen.com\/tveurope\/author\/salessiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/7635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/comments?post=7635"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/7635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media\/7636"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media?parent=7635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/categories?post=7635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/tags?post=7635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}