{"id":7540,"date":"2017-03-31T07:32:40","date_gmt":"2017-03-31T11:32:40","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/sky-acquires-digital-content-producer\/"},"modified":"2017-03-31T07:32:40","modified_gmt":"2017-03-31T11:32:40","slug":"sky-acquires-digital-content-producer","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/","title":{"rendered":"Sky Acquires Digital Content Producer"},"content":{"rendered":"

LONDON: Sky has acquired Diagonal View, a producer of social content that is best known for creating online channels such as Alltime10s and The Football Daily.<\/p>\n

The purchase of the company, which also works on campaigns for leading brands, allows Sky to better engage with a younger, digital-first demographic. The move also assists Sky Media in delivering brand-safe digital opportunities to advertisers. For Sky, Diagonal View also benefits its efforts to become one of the top five social destinations for sports in all its markets and globally.<\/p>\n

Diagonal View has a dedicated online audience of over 15 million subscribers. Its leadership team, including founder Matt Heiman, will remain with the company.<\/p>\n

\u201cLast year Sky Sports reached one in five of the U.K. and Ireland\u2019s total digital population and this acquisition will further our ability to reach new social audiences,” said Barney Francis, the managing director of Sky Sports. “The breadth and diversity of sports that Sky has rights to, combined with Diagonal View\u2019s track record in building audiences from scratch, will be a powerful partnership; benefiting customers and advertisers alike. Matt has an excellent team at Diagonal View that will complement our existing team of creatives and producers here at Sky.\u201d<\/p>\n

Heiman added, \u201cThe Diagonal View team and I are excited to join forces with Sky. Our social channels complement Sky\u2019s current portfolio\u2014the prospect of our incredibly popular Football Daily channels collaborating with Sky, whose pedigree in this space is unrivaled, is extremely exciting. Sky brings rights, expertise and scale. Diagonal View knows how to make content that digital natives enjoy watching and engaging with, so this partnership feels like a natural win-win for both us and Sky. We are looking forward to working together in developing innovative campaigns and building on the success of our popular owned channels.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: Sky has acquired Diagonal View, a producer of social content that is best known for creating online channels such as Alltime10s and The Football Daily.<\/p>\n","protected":false},"author":290,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1127,91],"class_list":["post-7540","post","type-post","status-publish","format-standard","","category-top-stories","tag-diagonal-view","tag-sky"],"yoast_head":"\nSky Acquires Digital Content Producer - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sky Acquires Digital Content Producer - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"LONDON: Sky has acquired Diagonal View, a producer of social content that is best known for creating online channels such as Alltime10s and The Football Daily.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-31T11:32:40+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/\",\"name\":\"Sky Acquires Digital Content Producer - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2017-03-31T11:32:40+00:00\",\"dateModified\":\"2017-03-31T11:32:40+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2017\/03\/31\/sky-acquires-digital-content-producer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sky Acquires Digital Content Producer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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