{"id":7425,"date":"2017-02-23T11:21:48","date_gmt":"2017-02-23T16:21:48","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/thinkbox-5-27-billion-invested-in-u-k-tv-advertising-in-2016\/"},"modified":"2017-02-27T10:34:41","modified_gmt":"2017-02-27T15:34:41","slug":"thinkbox-5-27-billion-invested-in-u-k-tv-advertising-in-2016","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2017\/02\/23\/thinkbox-5-27-billion-invested-in-u-k-tv-advertising-in-2016\/","title":{"rendered":"Thinkbox: \u00a35.28 Billion Invested in U.K. TV Advertising in 2016"},"content":{"rendered":"<p>LONDON: Television ad revenue in the U.K. totaled \u00a35.28 billion ($6.6 billion) in 2016, with online businesses now the biggest spenders on TV, according to full-year revenue figures provided to Thinkbox by the British commercial broadcasters.<\/p>\n<p>According to Nielsen, among the biggest spending online businesses on TV were Amazon (\u00a334.3 million, up 39 percent), Comparethemarket.com owner BGL Group (\u00a338.8 million, down 4 percent) and Moneysupermarket (\u00a325.9 million, up 6 percent).<\/p>\n<p>Together, new or returning advertisers accounted for 1.6 percent of total TV ad revenue in 2016, according to Nielsen. WARC estimates for the Advertising Association indicate that the total U.K. advertising market grew to \u00a321.1 billion in 2016 (up 4.4 percent), with TV advertising representing 25.3 percent of it. The AA\/WARC forecast that in 2017 the U.K. ad market will reach \u00a321.8 billion (up 3.2 percent), with TV forecast to increase by 1.6 percent.<\/p>\n<p>Despite some recent inflation in TV advertising prices\u2014due in part to increased advertiser demand and some decline in TV set viewing\u2014in 2016 TV advertising was 28 percent cheaper in real terms than ten years ago.<\/p>\n<p>Lindsey Clay, the chief executive of Thinkbox, said: \u201cAdvertisers invest in TV because it works. TV is a trusted environment for brands. It is a place they want to be seen, where they can rub shoulders with high-quality shows that are important parts of people\u2019s lives. Its trustworthiness and quality are two of the reasons why TV is the most effective form of advertising.<\/p>\n<p>\u201cTV advertising creates huge effects instantly as well as building and maintaining profitable brands for the long-term. For online brands in particular, which have little or no physical presence, TV\u2019s ability to create emotional connections with large audiences is vital. It helps make them feel less virtual and more real.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television ad revenue in the U.K. totaled \u00a35.28 billion ($6.6 billion) in 2016, with online businesses now the biggest spenders on TV, according to full-year revenue figures provided to Thinkbox by the British commercial broadcasters.<\/p>\n","protected":false},"author":350,"featured_media":7426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[234],"class_list":["post-7425","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-thinkbox"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinkbox: \u00a35.28 Billion Invested in U.K. TV Advertising in 2016 - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2017\/02\/23\/thinkbox-5-27-billion-invested-in-u-k-tv-advertising-in-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Thinkbox: \u00a35.28 Billion Invested in U.K. TV Advertising in 2016 - 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