NEW YORK\/LONDON: Sky UK and Tough Mudder have entered into a video content partnership that brings the active lifestyle brand to digital and linear platforms on Sky Sports.<\/p>\n
Beginning this month, Sky Sports Mix will give viewers an in-depth look into the action from the 2016 World\u2019s Toughest Mudder, a 24-hour extreme endurance race in which participants and teams compete to be named the World\u2019s Toughest Mudder Champion. Programming for\u00a02017 will also include the preview show Road to World\u2019s Toughest Mudder<\/em>, airing on January 24 on Sky Sports Mix at 8 p.m. World\u2019s Toughest Mudder <\/em>will premiere on January 26 at 8:30 p.m. on Sky Sports Mix, directly followed by World\u2019s Toughest Aftershow<\/em>.<\/p>\n The programming lineup also includes a six-part series featuring five short digital episodes and a one-hour special airing later this year. The series will focus on three everyday heroes and their journeys to overcome personal challenges while coming together with the single purpose of completing a Tough Mudder. An original content television series from Sky and Tough Mudder, developed specifically to reach Sky\u2019s audience in the U.K., will also debut in 2017. The series will focus on U.K. athletes and their experience taking on Tough Mudder events, from a Tough Mudder Half to the first-ever Europe\u2019s Toughest Mudder on May 13 and 14. Throughout 2017, Sky will also post a selection of short-form Tough Mudder episodic content on digital, as well as across select Sky digital platforms and social media channels.<\/p>\n \u201cWe are thrilled to partner with Sky to expand our video content distribution footprint globally, bringing Tough Mudder to millions of people throughout the U.K.,\u201d said Will Dean, co-founder and CEO of Tough Mudder. \u201cAs a leader of video content in the sports and active lifestyle industries, our partnership with Sky will allow us to continue reaching a truly global audience, while bringing Tough Mudder action to viewers of Sky Sport\u2019s established linear programming and digital platforms.\u201d<\/p>\n Sky Sports\u2019 head of Multisport, Georgina Faulkner, commented,\u00a0“Sky Sports Mix has brought a whole new set of sporting events into every Sky home for the first time, and Tough Mudder is another exciting addition. Our viewers will already be familiar with these popular events and we will bring the excitement, competition and sheer physical effort to an even wider audience.”<\/p>\n","protected":false},"excerpt":{"rendered":" NEW YORK\/LONDON: Sky UK and Tough Mudder have entered into a video content partnership that brings the active lifestyle brand to digital and linear platforms on Sky Sports.<\/p>\n","protected":false},"author":477,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[372,1003,1004],"class_list":["post-7335","post","type-post","status-publish","format-standard","","category-top-stories","tag-sky-sports","tag-sky-uk","tag-tough-mudder"],"yoast_head":"\n