{"id":7300,"date":"2016-12-21T11:33:55","date_gmt":"2016-12-21T16:33:55","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/former-sat-1-talpa-execs-align-bas-verhart-new-venture\/"},"modified":"2016-12-21T12:40:03","modified_gmt":"2016-12-21T17:40:03","slug":"former-sat-1-talpa-execs-align-with-bas-verhart-for-new-venture","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2016\/12\/21\/former-sat-1-talpa-execs-align-with-bas-verhart-for-new-venture\/","title":{"rendered":"Former Sat.1, Talpa Execs Align with Bas Verhart for New Venture"},"content":{"rendered":"<p>AMSTERDAM: Taco Ketelaar, a former Sat.1 executive and founder of 2waytraffic; Winston Gerschtanowitz, ex-chief commercial officer at Talpa Media; and entrepreneur Bas Verhart have partnered to launch a digital media outfit focusing on virtual reality, augmented reality and IP development.<\/p>\n<p>The new venture, DFFRNT MEDIA,\u00a0will develop formats, branded content and VR and AR productions for multiple platforms. The focus will be in the areas of entertainment, education, business solutions and healthy living. Another area of operation will be the development of long-term digital strategies for brands.<\/p>\n<p>Ketelaar was the executive director of interactive at Endemol International, went on to co-found 2waytraffic and was CEO of BlazHoffski, overseeing its takeover by Warner Bros in 2011. Gerschtanowitz is a well-known daily TV host on RTL Netherlands and was the chief commercial officer at John de Mol\u2019s Talpa Media. Verhart and Gerschtanowitz previously worked together, in 2002, as the founding team of Amsterdam-based Media Republic, which also included the games studio Guerrilla Games.<\/p>\n<p>Among the TV industry talent tapped by the company are Jelmar Hagen, former VP of licensing at Talpa Media; Fraser Small, the director of international marketing at Endemol who then joined Ketelaar at 2waytraffic\/SPT as head of international format development; and Chiem van Houweninge, from Blue Dolphin Media. The company also appointed 2waytraffic\u2019s former CFO Jeroen Tielens as its COO.<\/p>\n<p>Ketelaar commented: \u201cWe\u2019ve been in stealth mode for four months but we\u2019re already working with some fantastic partners and getting enormous traction both in the Netherlands and globally. We see the Dutch landscape as a very good pilot market for our international expansion plans.\u201d<\/p>\n<p>Verhart\u00a0said: \u201cWe have a mixture of exceptional talent from digital, television and advertising. These areas of expertise have already blended seamlessly together to offer our first partners a truly different and exciting approach to reach their target audiences.\u201d<\/p>\n<p>Gerschtanowitz added: \u201cWe are already working with some of the best brands across multiple TV, digital and consumer platforms. We shall have a lot of exciting news to follow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AMSTERDAM: Taco Ketelaar, a former Sat.1 executive and founder of 2waytraffic; Winston Gerschtanowitz, ex-chief commercial officer at Talpa Media; and entrepreneur Bas Verhart have partnered to launch a digital media outfit focusing on virtual reality, augmented reality and IP development.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-7300","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former Sat.1, Talpa Execs Align with Bas Verhart for New Venture - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2016\/12\/21\/former-sat-1-talpa-execs-align-with-bas-verhart-for-new-venture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former Sat.1, Talpa Execs Align with Bas Verhart for New Venture - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"AMSTERDAM: Taco Ketelaar, a former Sat.1 executive and founder of 2waytraffic; 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