{"id":7267,"date":"2016-12-09T10:55:40","date_gmt":"2016-12-09T15:55:40","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/irelands-tv3-group-refreshes-three-channels\/"},"modified":"2016-12-09T10:55:40","modified_gmt":"2016-12-09T15:55:40","slug":"irelands-tv3-group-refreshes-three-channels","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2016\/12\/09\/irelands-tv3-group-refreshes-three-channels\/","title":{"rendered":"Ireland&#8217;s TV3 Group Refreshes Three Channels"},"content":{"rendered":"<p>DUBLIN: The Irish channels TV3 and 3e have been refreshed with new brand identities, while UTV Ireland is being replaced by be3.<\/p>\n<p>TV3 will be the group\u2019s flagship channel, focusing on premium Irish content and the best of acquired programming. The schedule will feature prime-time originals such as <em>Red Rock<\/em>, <em>Gogglebox<\/em> <em>Ireland<\/em>, <em>Celebrity Masterchef<\/em> and <em>The Restaurant<\/em>. <em>Coronation Street<\/em> and <em>Emmerdale<\/em> join the lineup of international dramas such as <em>Broadchurch<\/em> and live premium sport, including the Tuesday night UEFA Champions\u2019 League matches.<\/p>\n<p>Starting this January, 3e will be the exclusive home of the <em>Big Brother<\/em> and <em>Celebrity Big Brother<\/em> franchises. 3e is positioned as the entertainment channel for 15 to 44s. It will also be the exclusive broadcaster of <em>The Xtra Factor<\/em>, <em>Get Me Out of Here Now<\/em> and <em>Britain\u2019s Got More Talent<\/em>. The channel is also the home of UFC.<\/p>\n<p>be3, which becomes available January 9, will be home to drama and chat and give viewers a second chance to see their favorite soaps. The channel will feature such shows as <em>Midsomer Murders<\/em>, <em>Loose Women<\/em> and <em>Benidorm<\/em>. 3Kids, TV3 Group\u2019s daily three-hour children\u2019s programming block, also moves to be3.<\/p>\n<p>Bill Malone, TV3 Group&#8217;s director of programming, said: \u201cToday we give you a first look at the ambitious plans for the TV3 Group. Today\u2019s story is not about a new channel or a new name for a channel. It represents a historic shift in Irish broadcasting. TV3 is now a three channel business and today we unveil three new-look and distinctive brands. Our commitment to Irish programming is clearly evident\u2014we are now an Irish broadcaster of scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DUBLIN: The Irish channels TV3 and 3e have been refreshed with new brand identities, while UTV Ireland is being replaced by be3.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[959,960,961,962],"class_list":["post-7267","post","type-post","status-publish","format-standard","","category-top-stories","tag-3e","tag-be3","tag-tv3","tag-utv-ireland"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ireland&#039;s TV3 Group Refreshes Three Channels - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2016\/12\/09\/irelands-tv3-group-refreshes-three-channels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ireland&#039;s TV3 Group Refreshes Three Channels - 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