AMSTERDAM\/LONDON: Endemol Shine Group has made a pair of senior hires for\u00a0its licensing and brand development teams, while also elevating\u00a0Frances Adams to global director of brands and licensing.<\/p>\n
Adams previously served as director of brand development at Endemol Shine. In her newly expanded role, she is\u00a0responsible for strategically managing the licensing division while also overseeing such brands as MasterChef<\/em>, Simon’s Cat<\/em> and Mr Bean<\/em>. Before joining Endemol Shine, Adams was the creative director for BBC Worldwide Consumer Products.<\/p>\n Endemol Shine also appointed Jane Smith as commercial brand executive. Smith previously was\u00a0chief commercial and creative director at Entertainment Rights, and executive director at twofour54. She has worked on the content strategy and commercial development of such global brands as Postman Pat<\/em>, Transformers<\/em>, Lassie<\/em> and Where’s Wally?<\/em>\u00a0Smith recently served as a licensing consultant for Endemol Shine, where\u00a0she is now charged with driving the commercial performance of brands within the company’s portfolio, with a focus on growing the consumer products\u00a0division. She will work under Adams.<\/p>\n In addition, Alice Bernardi was named head of U.K. licensing. She is expected to help expand Endemol Shine’s L&M business in the country, working with both established and new IP across the U.K. group. In her newly created position, which is effective this month, she will report to Lucinda Hicks, the company’s COO for the U.K. Bernardi joins Endemol Shine from specialist licensing agency TLC and previously worked for Viacom and Warner Bros.<\/p>\n \u201cFrances has played an instrumental role in establishing the commercial partnerships team at Endemol Shine Group and is brilliantly placed to take on this new role;\u00a0it is great to have Jane and Alice on board, who bring with them a wealth of experience in the licensing field,\u201d said Wim Ponnet, the group director of strategy and commercial development at Endemol Shine. \u201cOur goal is to continue to identify new strategic opportunities for our amazing on-screen brands off-air and drive forward the commercial performance of our portfolio.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" AMSTERDAM\/LONDON: Endemol Shine Group has made a pair of senior hires for its licensing and brand development teams, while also elevating Frances Adams to global director of brands and licensing.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[815,261,816,817],"class_list":["post-7018","post","type-post","status-publish","format-standard","","category-top-stories","tag-alice-bernardi","tag-endemol-shine-group","tag-frances-adams","tag-jane-smith"],"yoast_head":"\n