MILAN: Banijay Group has taken a minority stake in the Italian production company DRY (Don\u2019t Repeat Yourself), which was set up by Fabrizio Ievolella, Danila Battaglini, Francesco Lauber and Leopoldo Gasparotto.<\/p>\n
DRY’s founding producers\u00a0have been involved in the production of such format as Masterchef<\/em>, X Factor<\/em>, Pechino Express<\/em>, 4 Ristoranti<\/em> and Undressed. <\/em>The plan is to produce local versions of hit international formats, as well as to\u00a0create and develop new, original formats for Italian and international markets.<\/p>\n Fabrizio Ievolella, the managing director of DRY, commented, \u201cMy business partners and I are very proud of our TV background but we have chosen the name DRY\u2014Don\u2019t Repeat Yourself\u2014for a specific reason. We know that experience is important but sometimes involves the risk to become stuck in a rut. That\u2019s why our goal is not to repeat ourselves and look to invent something new.\u201d<\/p>\n Marco Bassetti, CEO of Banijay Group, added, \u201cBanijay Group is at the forefront of groundbreaking and original content production. There is a great deal of creativity emanating from the highly motivated management team at DRY and we look forward to working closely with them and to effectively rolling out innovative formats around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" MILAN: Banijay Group has taken a minority stake in the Italian production company DRY (Don\u2019t Repeat Yourself), which was set up by Fabrizio Ievolella, Danila Battaglini, Francesco Lauber and Leopoldo Gasparotto.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[299,673],"class_list":["post-6857","post","type-post","status-publish","format-standard","","category-top-stories","tag-banijay-group","tag-dry"],"yoast_head":"\n