MADRID: Atresmedia is bringing its international channels Antena 3, Atreseries and \u00a1HOLA! under the unified business line of Atresmedia Internacional.<\/p>\n
Atresmedia Internacional is overseen by Javier Nuche as managing director. Under Atresmedia Internacional, the three channels will have a coordinated strategy in their relationship with affiliates, both at the commercial level as well as the marketing level. The new structure is meant to provide more opportunities for collaboration with affiliates.<\/p>\n
After having successfully launched two new channels in the last two years, and tripling the number of subscribers to more than 35 million, “this is the time to consolidate our strategy as a group, to take better advantage of growth opportunities and to compete in an increasingly complex market,” said Nuche, who added that “this new structure will not affect how the channels are run; they will retain the personality and hallmark traits that have led to their success.”<\/p>\n","protected":false},"excerpt":{"rendered":"
MADRID: Atresmedia is bringing its international channels Antena 3, Atreseries and \u00a1HOLA! under the unified business line of Atresmedia Internacional.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[548,549,550,275,551],"class_list":["post-6741","post","type-post","status-publish","format-standard","","category-top-stories","tag-hola","tag-antena-3","tag-atreseries","tag-atresmedia","tag-atresmedia-internacional"],"yoast_head":"\n