{"id":6722,"date":"2016-05-10T12:34:23","date_gmt":"2016-05-10T16:34:23","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/rightster-changes-name-to-brave-bison\/"},"modified":"2016-05-10T13:24:26","modified_gmt":"2016-05-10T17:24:26","slug":"rightster-changes-name-to-brave-bison","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/","title":{"rendered":"Rightster Changes Name to Brave Bison"},"content":{"rendered":"<p>LONDON: Global multiplatform network Rightster is re-launching worldwide as Brave Bison.<\/p>\n<p>The name change follows the return of Ashley MacKenzie to the group as CEO. The company announced the renaming as part of a \u201ctransformation from third-party technology provider to social video broadcaster, creating and capturing advertising spend whilst harnessing its expertise in online video content, video creator partnerships and audience generation.\u201d<\/p>\n<p>MacKenzie remarked: \u201cBrave Bison embodies the spirit and values, the attitude and energy, necessary for our company\u2019s essential next chapter. To maintain competitive advantage in a world that is always changing, the future online video business needs to commercialize audiences by succeeding across the full spectrum of content. Having over 20 years in the global media and advertising business, I can tell you there is no more important position for our company to be in.\u201d<\/p>\n<p>As Brave Bison, advertising revenue will be driven by an increase in high-value brand deals, with partnerships including Procter &amp; Gamble, Universal Pictures International and United Airlines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Global multiplatform network Rightster is re-launching worldwide as Brave Bison.<\/p>\n","protected":false},"author":291,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[529,530],"class_list":["post-6722","post","type-post","status-publish","format-standard","","category-top-stories","tag-brave-bison","tag-rightster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rightster Changes Name to Brave Bison - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rightster Changes Name to Brave Bison - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"LONDON: Global multiplatform network Rightster is re-launching worldwide as Brave Bison.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-10T16:34:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-10T17:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"Joel Marino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joel Marino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/\",\"name\":\"Rightster Changes Name to Brave Bison - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2016-05-10T16:34:23+00:00\",\"dateModified\":\"2016-05-10T17:24:26+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2016\/05\/10\/rightster-changes-name-to-brave-bison\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rightster Changes Name to Brave Bison\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/b3ccbe08162f6677585ed46386169b48\",\"name\":\"Joel Marino\",\"description\":\"Joel Marino is associate editor for World Screen and TV Latina. 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