LONDON: For the first ever time, it\u2019s expected that Britons will spend more this year on video-streaming subscriptions and content downloads than on buying and renting DVDs, according to Strategy Analytics.<\/p>\n
A new report found that consumers will spend \u00a31.31 billion on streaming and downloading in 2016, compared to \u00a3956 million on DVDs and Blu-ray. Online formats will account for 58 percent of home video spend, compared to 42 percent for DVDs, whose share last year was 52 percent.<\/p>\n
However, splitting out online and DVDs into the five main methods of accessing home video shows that most spend in 2016 will still go to buying DVDs\/Blu-ray, though that will drop 16 percent to \u00a3905 million.<\/p>\n
Streaming subscription services such as Netflix and Amazon Prime Video follow next and are the fastest growing format, rising 36 percent to \u00a3742 million, or \u00a31 in every \u00a33 spent on home video. There are around 4.6 million Netflix households in Britain and 2.5 million with Amazon Prime. Around 20 percent of households who subscribe to a video streaming service subscribe to at least two.<\/p>\n
Most telling, the report found that video streaming subscriptions will be the dominant format from 2017 onwards and will account for over half of consumer home video spend by the end of 2021. Downloading to rent will rise 8 percent to \u00a3338 million in 2016, while downloading to buy will rise 16 percent to \u00a3234 million. Spend on renting DVDs will fall 24 percent to \u00a351 million, or just 2 percent of the market.<\/p>\n
\u201cFive years ago, DVDs represented 86 percent of consumer spend on home video; in five years, it will be less than 14 percent, with DVD\/Blu-ray rental virtually extinct,\u201d said Michael Goodman, Strategy Analytics\u2019 digital media director. \u201cAs online provides increasing ways to access films and box-sets, physical simply can\u2019t compete. Although many people will always prefer a physical disc, retailers will have to decide whether it\u2019s even viable to offer that format in five years\u2019 time. Many won\u2019t and with less high-street players around, it will be online, ironically, that keeps DVDs on life support via e-commerce.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
For the first ever time, it\u2019s expected that Britons will spend more this year on video-streaming subscriptions and content downloads than on buying and renting DVDs, according to Strategy Analytics. Online formats will account for 58 percent of home video spend, compared to 42 percent for DVDs, whose share last year was 52 percent.<\/p>\n","protected":false},"author":291,"featured_media":6717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[522,523,142,524,525],"class_list":["post-6716","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-amazon","tag-dvd","tag-netflix","tag-strategy-analytics","tag-united-kingdom"],"yoast_head":"\n