{"id":6596,"date":"2016-03-22T14:15:45","date_gmt":"2016-03-22T18:15:45","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/hit-seekers\/"},"modified":"2016-03-23T09:48:35","modified_gmt":"2016-03-23T13:48:35","slug":"hit-seekers-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2016\/03\/22\/hit-seekers-2\/","title":{"rendered":"Hit Seekers"},"content":{"rendered":"<p><em><a href=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/03\/Euro-Buyers.jpg\" rel=\"attachment wp-att-127369\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-127369 alignleft\" src=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/03\/Euro-Buyers.jpg\" alt=\"Euro-Buyers\" width=\"250\" height=\"174\" \/><\/a>The acquisition of nonlinear rights is a key issue on the minds of leading European buyers as they vie for the next breakout hit.<\/em><\/p>\n<p>European buyers attending this spring\u2019s MIPTV know there is one constant in the contemporary TV business: change. Consolidation continues to sweep across the sector. Meanwhile, there is intense competition from traditional rivals as well as online behemoths Amazon Prime and Netflix.<\/p>\n<p>Buyers like R\u00fcdiger B\u00f6ss, executive VP of group programming acquisitions at ProSiebenSat.1 Media, need no reminding of the streaming giants\u2019 growing presence.<\/p>\n<p>\u201cNetflix and Amazon are very aggressive, and it doesn\u2019t cost a lot to subscribe to their services,\u201d he says. \u201cPersonally, I think they are too cheap. Our SVOD platform, maxdome, is popular, but the cost of rights is climbing.\u201d<\/p>\n<p>With increasing competition from streaming services (both Disney and NBCUniversal announced new U.K. SVOD platforms in the last six months), European broadcasters attending MIPTV are thinking hard about issues surrounding the acquisition of linear and nonlinear rights.<\/p>\n<p>\u201cWe simply wouldn\u2019t make a deal today that didn\u2019t cover online distribution, too, as it is such an important part of what we are doing on Viasat, Viaplay and our free-TV channels,\u201d explains Jakob Mejlhede Andersen, executive VP of programming and content development at the Modern Times Group (MTG).<\/p>\n<p>In the Nordics, MTG premiered the reboot of <em>The X-Files<\/em> by screening the sci-fi show simultaneously on free to air and streaming service Viaplay. At the same time, the entire <em>X-Files<\/em> archive was made available to binge-view on Viaplay. The next window was pay channel Viasat Series.<\/p>\n<p>In Sweden, Cathrine Wiernik, director of programs at commercial broadcaster TV4 Group, says that online rights are making negotiations with distributors far from straightforward. She describes the situation as \u201ca jungle,\u201d adding, \u201cIf the SVOD rights have been sold already, do you want the linear license? SVOD is where the competition is. It used to be a linear war. Now it\u2019s an SVOD war.\u201d<\/p>\n<p><strong>BUYERS\u2019 DEMANDS<\/strong><br \/>\n\u201cOn-demand rights have always been very important to us,\u201d observes Sarah Wright, Sky\u2019s controller of entertainment acquisitions. \u201cAt Sky we have the services to use all the rights\u2014for example, download and download to own. The Sky Store [a buy-and-keep movie service] is very important for us. Later this year we are adding series to our buy-and-keep service.\u201d<\/p>\n<p>The recently launched Sky Q set-top box enables subscribers to watch shows they\u2019ve recorded via their PVRs on tablets, at home or on the move.<\/p>\n<p>So what shows are on shopping lists as MIPTV approaches? Sky seems to be ruling out nothing, despite its recently announced extensive deal with U.S. premium channel Showtime.<\/p>\n<p>\u201cSky is looking for great dramas, great documentaries, and concerts for Sky Arts,\u201d Wright says. \u201cWe\u2019re also looking for box sets. I am also interested in short-form content our customers can snack on\u2014not huge amounts, but it\u2019s something that\u2019s on our radar.\u201d<\/p>\n<p>Additionally, the pay-TV firm is seeking \u201clittle foreign-language gems that don\u2019t necessarily compete with BBC Four [the upscale British network that brought <em>The Killing<\/em> to the U.K.], but have a Sky flavor.\u201d<\/p>\n<p>Wright adds that \u201ceverybody is looking for a big light-entertainment show. We always look at what formats there are.\u201d<\/p>\n<p>With a dearth of big, new, global entertainment hits, Sky is not alone in hoping to identify a non-scripted format that could be the next <em>The Voice<\/em> or <em>The X Factor<\/em>.<\/p>\n<p>At the other end of the content spectrum, the success of Netflix\u2019s true-crime documentary <em>Making a Murderer<\/em> is on buyers\u2019 minds. \u201cI think Sky got there first with HBO\u2019s <em>The Jinx<\/em>, but we do need sticky, factualized drama that\u2019s grounded in authenticity,\u201d Wright stresses.<\/p>\n<p>In February, the BBC finally axed youth-skewed BBC Three as a TV channel to save money. BBC Three now runs an online-only service. Rivals hope their own channels can take advantage of the market gap by strengthening youth-friendly services.<\/p>\n<p><strong>TAKE FIVE<\/strong><br \/>\nAt the U.K.\u2019s Channel 5, executives will use MIPTV to assess content aimed at the under-35s, among other things. They would like niche network 5STAR to attract some disaffected BBC Three viewers.<\/p>\n<p>Recently, money was pumped into 5STAR as part of Viacom\u2019s overall double-digit investment in Channel 5. The idea is to make 5STAR \u201ca louder youth-entertainment channel,\u201d explains Katie Keenan, head of acquisitions at Channel 5 and Viacom International Media Networks U.K.<\/p>\n<p>In February, the broadcaster announced that its on-demand service was improving functionality as part of a rebrand. Keenan is seeking exclusive content for the offering, retitled My5. \u201cIt\u2019s very early days. We want to understand more about the users of our VOD platform,\u201d she says.<\/p>\n<p>Rival British broadcaster Channel 4 is also targeting content appealing to a younger demographic. E4 wants shows with the potential to play well next to the channel\u2019s stable of established U.S. network comedy and drama, according to Nick Lee, Channel 4\u2019s acquired series manager. More4 needs lifestyle-based factual, international drama and some \u201cselect documentaries.\u201d All 4, Channel 4\u2019s AVOD service, has experienced recent success with exclusive shows \u201cthat land squarely with linear catch-up,\u201d Lee says.<\/p>\n<p>Lee adds, \u201cThe successful launch of Walter Presents [an online foreign-language scripted initiative] has proven to All 4 the value of curated acquisitions.\u201d<\/p>\n<p>ITV, the U.K.\u2019s most popular terrestrial station, faces big changes following the departure of Peter Fincham, director of television. However, for Sasha Breslau, ITV\u2019s head of acquired series, it looks like business as usual at the market.<\/p>\n<p>Breslau is mainly looking for non-scripted shows for ITVBe and ITV4 at MIPTV. ITVBe is aimed at younger women. High on Breslau\u2019s buying agenda are U.S. reality shows covering plastic surgery, dating and glamorous home makeovers.<\/p>\n<p>In view of the success of <em>The<\/em> <em>Great British Bake Off <\/em>on BBC One, her wish list also includes a cake show that can cook up a ratings storm. Last October <em>Bake Off<\/em> was the U.K.\u2019s most popular show of the year. \u201cI\u2019d love something like <em>Ace of Cakes<\/em>,\u201d Breslau says.<\/p>\n<p>As a lot of ITVBe\u2019s shows are stripped, volume is important. Ideally series should have 20 to 30 episodes, Breslau says, \u201cwhich is not to say I won\u2019t buy a show that has one series and has been recommissioned.\u201d<\/p>\n<p>ITV4, which features a lot of live sports, including the Tour de France, is aimed at men 24 to 45. Dangerous-job shows and transactional shows are on Breslau\u2019s radar. So are extreme fishing and car shows. \u201cWe\u2019ve just bought the second window to <em>The Classic Car Show<\/em>,\u201d Breslau says. The first window was on Channel 5.<\/p>\n<p><strong>WHERE\u2019S THE COMEDY?<\/strong><br \/>\nIn mainland Europe, ProSiebenSat.1\u2019s top priority is comedy. \u201cComedy is the genre that ProSiebenSat.1 needs most right now,\u201d B\u00f6ss says. \u201cFor three to four years we\u2019ve been coming to markets looking for new sitcoms and other comedies.\u201d<\/p>\n<p>B\u00f6ss adds, \u201cWe have many hours of comedy a day on ProSieben. We need fresh blood. There has been little that\u2019s new, from either the major studios or the big independents.\u201d<\/p>\n<p>He is targeting the 14-to-29 and 14-to-49 demographics. \u201cIn my opinion, the British have the best sense of humor in the world, but it\u2019s the U.S. comedy shows that play best on German TV,\u201d B\u00f6ss states.<\/p>\n<p>Sky\u2019s Wright is more upbeat regarding the prospects for American comedy. \u201cFrom what I\u2019ve heard of this year\u2019s L.A. Screenings, comedy seems to be coming through. <em>Modern Family<\/em> works really well for us. It would be great to find a companion piece to that.\u201d<\/p>\n<p>Inevitably fiction remains a big schedule driver for most major European TV channels. But with the recent glut of U.S. drama, are broadcasters and other commissioners in danger of overdosing on the genre?<\/p>\n<p>\u201cThere are a lot of drama series on the market, maybe even too many of them,\u201d opines B\u00f6ss. \u201cThere were more than 400 new U.S. drama series last year. I think the drama bubble might burst soon.\u201d<\/p>\n<p>He adds, \u201cWhen there is so much drama, the question is how to best monetize it. Audiences are continuing to fragment and non-linear is getting bigger. But police procedurals still perform very well for us.\u201d<\/p>\n<p>\u201cAmerican network series are too generic and don\u2019t really connect with the Swedish way of life anymore,\u201d complains TV4\u2019s Wiernik. \u201cThere is too little relevance to our audience for them to actively tune in week on week. Over the years we\u2019ve seen so many U.S. crime shows. They still work well as box sets and on other SVOD services, but not in linear prime time.\u201d<\/p>\n<p>At MIPTV her peak-time focuses are high-end British crime drama and one-off documentaries. \u201cWe\u2019re looking for tabloid documentaries that can make an impact. They can fill holes in peak time.\u201d<\/p>\n<p>Also in Scandinavia, Anette Romer, the head of acquisitions and formats at Denmark\u2019s TV 2, will be eyeing a broad range of genres for prime-time slots across its portfolio.<\/p>\n<p>Format-wise, factual entertainment is always a focus for TV 2. Shows that have wide appeal and can perform well among 20- to 60-year-olds are in her sights.<\/p>\n<p>\u201cThey have to be authentic and credible, with high potential for emotional engagement,\u201d Romer explains. \u201cWithin the realm of drama, we are looking for broad, heartwarming British series. Crime is always in demand. Zulu (aimed at 15- to 30-year-olds) is looking for stand-out edgy comedy and cool, entertaining youth programming. Feature films are in favor with our audience. We are continually looking to build our inventory.\u201d<\/p>\n<p>Regarding the requirements of his channels, MTG\u2019s Andersen is clear: \u201cI\u2019m looking for great scripted series. The trend toward high-quality scripted series is here to stay.\u201d<\/p>\n<p>Drama proved its worth across Europe last fall and on into the winter. At Channel 5 in the U.K., <em>Gotham<\/em>\u2019s second season did well. Meanwhile, the station scored its highest ratings ever for a drama with the first episode of the <em>X-Files<\/em> revival; the show won a consolidated audience of 5.1 million, a 19-percent share. On Sky, Wright highlights <em>The Affair<\/em>, <em>Supergirl<\/em>, <em>Arrow<\/em>, <em>The Flash<\/em>, <em>Madam Secretary<\/em>, <em>Criminal Minds<\/em> and <em>Elementary <\/em>as successful shows. Relegated from the main terrestrial channel, season three of <em>The Americans<\/em> has gained traction on ITV Encore; the series gave ITV a healthy consolidated audience following a successful catch-up window.<\/p>\n<p><em>Storage Wars<\/em> and <em>Pawn Stars<\/em> were hits on ITV4, while <em>The Real Housewives of New Jersey<\/em> was a success for ITVBe, Breslau notes.<\/p>\n<p>\u201cIn recent months, our breakout hits on SAT.1 and kabel eins have included <em>NCIS<\/em> and <em>Criminal Minds<\/em>,\u201d B\u00f6ss says. \u201cOn ProSieben, <em>The Big Bang Theory<\/em> and new series <em>The 100<\/em> have also been big hits.\u201d<\/p>\n<p><strong>DRAMATIC HIGHS<\/strong><br \/>\nAt Sweden\u2019s TV4, two British crime shows scored\u2014<em>Safe House<\/em> and season two of <em>Broadchurch<\/em>. \u201cOccasionally a quirky show comes along that defies expectations,\u201d Wiernik explains. A local adaptation of Passion Distribution\u2019s <em>Make You Laugh Out Loud<\/em> \u201cwith just an added voiceover by one of our biggest comedy stars performed strongly against a Swedish version of BBC staple <em>Antiques Roadshow<\/em>, broadcast on rival station SVT1.\u201d<\/p>\n<p>Two big shows for MTG were <em>Empire <\/em>and <em>Transparent<\/em>. \u201cBoth series premiered with second seasons on Viaplay during the last six months and both have been huge successes, which is interesting because they really are each other\u2019s opposites,\u201d Andersen says. <em>Empire<\/em> achieved record audiences for Viaplay.<\/p>\n<p>A strong performer for Denmark\u2019s TV 2 was season three of the drama <em>Seaside Hotel<\/em>, which, according to Romer, received the station\u2019s highest-ever audience appreciation figure. Season 12 of <em>Strictly Come Dancing<\/em> was another hugely popular show, while original formats like the factual-entertainment series <em>Biggest <\/em>(<em>Storst<\/em>) have done well.<\/p>\n<p>Overall, acquisition budgets appear to be static or, in some cases, increasing. \u201cOur budgets are certainly not being cut,\u201d says Sky\u2019s Wright. \u201cWe are flexible. It\u2019s not either-or, it\u2019s both. If there is a great drama that works for our customers, we will go for it.\u201d<\/p>\n<p>There are exceptions, however. For the first time ever, TV4\u2019s prime-time fall schedule was composed entirely of Swedish commissions. \u201cThere have not been any radical cuts to our acquisitions spend, but as we invest more in our own shows we are spending less on acquired content,\u201d Wiernik explains. \u201cThese days we don\u2019t do output deals. We cherry-pick, so we\u2019re paying more for the shows we want. We need to think about the specific needs of the schedule rather than buy in volume.\u201d<\/p>\n<p>As competition intensifies and the ever-present threat of online piracy remains, there is a greater need for European networks to provide day-and-date premieres, or as near as possible to them.<\/p>\n<p>\u201cWe have to be mindful of piracy and of social-media buzz,\u201d Wright says. \u201cWe always try to get as close to the U.S. release date as possible.\u201d<\/p>\n<p>Yet when shows need to be dubbed into German, Swedish or Danish, and also meet local compliance regulations, delays occur.<\/p>\n<p>\u201cWe want to get closer to day-and-date releases, but because we have to dub U.S. shows, it takes a couple of weeks after the U.S. release before we can air them,\u201d B\u00f6ss says. \u201cBut we are getting quicker. With <em>The X-Files<\/em>, [we aired it] 15 days following the U.S. release.\u201d<\/p>\n<p>Season two of <em>Gotham <\/em>premiered in the U.S. last September, but fans in the U.K. had to wait until January for the Channel 5 transmission. Keenan says the delay was because American audiences tolerate breaks in shows during a season, whereas British viewers don\u2019t.<\/p>\n<p><strong>FILLING THE GAP<\/strong><br \/>\nWhat, in this increasingly complex rights world, is missing from MIPTV? Are there any genres that buyers desire but can\u2019t find?<\/p>\n<p>There is an appetite for more authentic documentary series in the mold of <em>Making a Murderer<\/em> that is not yet being met. \u201cAudiences want the reality, but in another form than the produced frameworks of reality shows,\u201d MTG\u2019s Andersen says. \u201cThey want the real deal. Over the last year we\u2019ve seen great examples of documentary series with stories better than fiction.\u201d<\/p>\n<p>Other buyers cite the lack of formats. TV 2\u2019s Romer observes, \u201c2015 was quite dry with respect to formats, within both factual and entertainment. With the high share demand (TV 2 prime time is looking for a 25- to 30-percent share), it is not an easy task digging out strong titles. Consolidation in the market has not yet paid off creatively, and I seriously doubt it will.\u201d<\/p>\n<p>On a more positive note, ITV\u2019s Breslau regards MIPTV\u2019s shelf space as being full of goodies. \u201cThere is nothing that\u2019s missing from the market. There is so much content out there. It\u2019s an embarrassment of riches, but there is only one of me. Frankly, I struggle to keep up with all the shows that are out there.\u201d<\/p>\n<p>Others doing the rounds of the Palais this spring may relate to this sentiment.<\/p>\n<p><em>Pictured: Twentieth Century Fox&#8217;s <\/em>The X-Files<em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The acquisition of nonlinear rights is a key issue on the minds of leading European buyers as they vie for the next breakout hit.<\/p>\n","protected":false},"author":1,"featured_media":6597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-6596","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hit Seekers - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2016\/03\/22\/hit-seekers-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hit Seekers - 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