{"id":6569,"date":"2016-03-15T08:10:39","date_gmt":"2016-03-15T12:10:39","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/lifetime-goes-free-to-air-with-turkish-launch\/"},"modified":"2016-03-15T14:27:06","modified_gmt":"2016-03-15T18:27:06","slug":"lifetime-goes-free-to-air-with-turkish-launch","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2016\/03\/15\/lifetime-goes-free-to-air-with-turkish-launch\/","title":{"rendered":"Lifetime Goes Free-to-Air with Turkish Launch"},"content":{"rendered":"<p>NEW YORK\/ISTANBUL: A+E Networks will bring Lifetime to Turkey on April 26, marking its first free-to-air channel in the market.<\/p>\n<p>Lifetime Turkey will be launched through a joint venture between A+E Networks and MCD Medya. Fox Media has been appointed as its ad sales representative in the territory. The channel will feature programming from its catalogue, including successful global franchises from series and specials to movies. In addition, Lifetime Turkey will unveil local formats of some of its most popular series, to be announced at launch.<\/p>\n<p>\u201cWe are thrilled to further strengthen Lifetime\u2019s global footprint through the launch of our first free-to-air channel in Turkey, and proud to partner with MCD Medya to debut a premium channel for women,\u201d said Dean Possenniskie, the managing director for EMEA at A+E Networks. \u201cAdditionally, Lifetime Turkey represents a key element of our growth strategy to extend A+E Networks\u2019s portfolio across EMEA. The channel will collectively give us the ability to reach over 19 million households and deliver to advertisers a high-value, upscale audience with real scale.\u201d<\/p>\n<p>\u201cI am honored to partner with A+E Networks to bring Lifetime to Turkey,\u201d said Esra Oflaz Guvenkaya, the president of MCD Medya. \u201cThe channel\u2019s program schedule draws from a rich library of content and formats that are well-localized to match Turkish viewing habits. The live morning show aims to be informative, inspiring and interactive for female and male viewers alike. Lifetime will be a pioneer in the Turkish market, filling a gap across the Free TV landscape from the viewers\u2019 perspective and in the industry from the advertisers\u2019 perspective.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\/ISTANBUL: A+E Networks will bring Lifetime to Turkey on April 26, marking its first free-to-air channel in the market.<\/p>\n","protected":false},"author":350,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[317,318],"class_list":["post-6569","post","type-post","status-publish","format-standard","","category-top-stories","tag-ae-networks","tag-lifetime"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifetime Goes Free-to-Air with Turkish Launch - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2016\/03\/15\/lifetime-goes-free-to-air-with-turkish-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifetime Goes Free-to-Air with Turkish Launch - 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