{"id":6046,"date":"2015-07-29T00:00:00","date_gmt":"2015-07-29T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2015\/07\/29\/spia%c2%80%c2%99s-filmbox-channels-to-be-rebranded\/"},"modified":"2015-07-29T00:00:00","modified_gmt":"2015-07-29T00:00:00","slug":"spia%c2%80%c2%99s-filmbox-channels-to-be-rebranded","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2015\/07\/29\/spia%c2%80%c2%99s-filmbox-channels-to-be-rebranded\/","title":{"rendered":"SPI\u00e2\u0080\u0099s FilmBox Channels to Be Rebranded"},"content":{"rendered":"<p>\n\tWARSAW: Two flagship movie channels from SPI International&rsquo;s FilmBox portfolio in Poland and Romania are set to be rebranded on September 29.<\/p>\n<p>\n\tFilmBox HD will be rebranded FilmBox Extra HD in Poland and Romania, as well as&nbsp;in the countries where it is carried by numerous DTH platforms and cable networks, namely the Czech Republic, Slovakia, Hungary, Romania, Bulgaria and the former Yugo republics. In addition, FilmBox Extra will be renamed FilmBox Premium.<\/p>\n<p>\n\tWhile the names will change, the channels&rsquo; profiles will not. FilmBox Extra HD will continue to target viewers who like to watch movies and TV series with high-quality picture and sound. FilmBox Premium will continue to offer new films, including Hollywood blockbusters, film festival winners and European films, shortly after their theatrical release. The channel also features high-budget television series.<\/p>\n<p>\n\tBerk Uziyel, the executive director of FilmBox International, explained, &ldquo;The name change comes as a result of an internal brand review, which indicated the need to clearly distinguish our flagship premium channel (currently called FilmBox Extra) from the other FilmBox brand channels and also to make it easier for our subscribers to navigate within the FilmBox channel offer. The new names allow for clearer identification of content featured on the particular channel.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WARSAW: Two flagship movie channels from SPI International&rsquo;s FilmBox portfolio in Poland and Romania are set to be rebranded on September 29. FilmBox HD will be rebranded FilmBox Extra HD in Poland and Romania, as well as&nbsp;in the countries where it is carried by numerous DTH platforms and cable networks, namely the Czech Republic, Slovakia, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6046","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPI\u00e2\u0080\u0099s FilmBox Channels to Be Rebranded<\/title>\n<meta name=\"description\" content=\"SPI\u00e2\u0080\u0099s FilmBox Channels to Be Rebranded. WARSAW, July 29: Two flagship movie channels from SPI International\u00e2\u0080\u0099s FilmBox portfolio in Poland and Romania are set to be rebranded on September 29.. 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