{"id":5891,"date":"2015-05-01T00:00:00","date_gmt":"2015-05-01T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2015\/05\/01\/vimn-sky-extend-commercial-partnership\/"},"modified":"2015-05-01T00:00:00","modified_gmt":"2015-05-01T00:00:00","slug":"vimn-sky-extend-commercial-partnership","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2015\/05\/01\/vimn-sky-extend-commercial-partnership\/","title":{"rendered":"VIMN &amp; Sky Extend Commercial Partnership"},"content":{"rendered":"<p>\n\tLONDON: Sky and Viacom International Media Networks (VIMN) have renewed their commercial partnership in the U.K. and Ireland for an additional five years, enlarging their advertising-sales relationship to include Channel 5&#039;s portfolio.<\/p>\n<p>\n\tThis means that Viacom&#039;s pay-TV channels will continue to be available in all Sky homes.<\/p>\n<p>\n\tThe agreement also extends their ad-sales relationship to include Channel 5, 5 USA and 5*. This bouquet will be added to the portfolio of 17 Viacom channels already sold by Sky&#039;s advertising-sales division, Sky Media. This takes effect in June. Channel 5&#039;s sponsorship, digital and on-demand sales will also be sold by Sky Media as part of the pact.<\/p>\n<p>\n\tDavid Lynn, the president of VIMN UK, Australia and Eastern Europe, commented: &ldquo;Sky is a highly-valued partner for Viacom and we&rsquo;re delighted to extend our relationship for the benefit of our viewers and advertisers. We&rsquo;re convinced Viacom&rsquo;s interests are best served by a single point of advertising sales in the U.K. and Ireland and that Sky Media, with its strong track record of selling our pay-TV channels and its innovative approach to improving the targeting and effectiveness of TV advertising, is best placed to provide it.&rdquo;<br \/>\n\t&nbsp;<br \/>\n\tAndrew Griffith, the chief financial officer and managing director of commercial businesses at Sky, added: &ldquo;The extension of our partnership with Viacom is great news for Sky customers as well as advertisers. The addition of Channel 5 will further strengthen Sky Media&rsquo;s extensive channel portfolio. Advertisers will now have access to an even broader range of opportunities to reach customers using Sky Media&rsquo;s creativity and innovation.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Sky and Viacom International Media Networks (VIMN) have renewed their commercial partnership in the U.K. and Ireland for an additional five years, enlarging their advertising-sales relationship to include Channel 5&#039;s portfolio. This means that Viacom&#039;s pay-TV channels will continue to be available in all Sky homes. The agreement also extends their ad-sales relationship to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5891","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIMN &amp; Sky Extend Commercial Partnership<\/title>\n<meta name=\"description\" content=\"VIMN &amp; Sky Extend Commercial Partnership . LONDON, May 1: Sky and Viacom International Media Networks (VIMN) have renewed their commercial partnership in the U.K. and Ireland for an additional five years, enlarging their advertising-sales relationship to include Channel 5&#039;s portfolio. . 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