{"id":5488,"date":"2014-08-18T00:00:00","date_gmt":"2014-08-18T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2014\/08\/18\/endemol-beyond-launches-online-sports-channel\/"},"modified":"2014-08-18T00:00:00","modified_gmt":"2014-08-18T00:00:00","slug":"endemol-beyond-launches-online-sports-channel","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2014\/08\/18\/endemol-beyond-launches-online-sports-channel\/","title":{"rendered":"Endemol Beyond Launches Online Sports Channel"},"content":{"rendered":"<p>\n\tLONDON: Endemol Beyond UK has launched an international sports-themed channel in partnership with YouTube star Olatunji, better known as KSI.<\/p>\n<p>\n\tThe channel, Rule&#039;m Sports, is available at youtube.com\/rulemsports. It will feature more than 150 pieces of premium sports entertainment content over the next 12 months. KSI, who has around 9 million fans on his YouTube channels, will be challenged to master five sporting disciplines over the year, and Rule&#039;m Sports will feature all the action. His first challenge is in the world of professional boxing.<\/p>\n<p>\n\tKSI commented: &ldquo;The guys at Endemol Beyond said I was going to have loads of fun, but so far I&rsquo;ve been knocked about by pro boxers and made to look crazy slow by some top athletes. Now they&rsquo;re lining up some absolutely huge rugby guy for next season, and I&rsquo;m starting to realize just what I&rsquo;ve let myself in for! All I can say is that at the end of filming, I won&rsquo;t just be a beast by name, I&rsquo;ll be a beast by nature.&rdquo;<\/p>\n<p>\n\tRandel Bryan, Endemol Beyond UK&#039;s director, said: &ldquo;Creating unmissable content with the hottest stars of the digital video world is what Endemol Beyond is all about. Not only is KSI one of the biggest YouTubers out there, he&rsquo;s also one of the most entertaining, making him the perfect host for this truly unique digital sports channel.<\/p>\n<p>\n\t&ldquo;We also believe that Rule&#039;m Sports addresses a dramatic short-fall in sports and fitness content created solely for today&rsquo;s connected youth and we see YouTube as an ideal platform to engage with this audience in a language they understand, on any device they choose and at any time they crave it.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Endemol Beyond UK has launched an international sports-themed channel in partnership with YouTube star Olatunji, better known as KSI. The channel, Rule&#039;m Sports, is available at youtube.com\/rulemsports. It will feature more than 150 pieces of premium sports entertainment content over the next 12 months. KSI, who has around 9 million fans on his YouTube &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5488","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Endemol Beyond Launches Online Sports Channel<\/title>\n<meta name=\"description\" content=\"Endemol Beyond Launches Online Sports Channel . LONDON, August 18: Endemol Beyond UK has launched an international sports-themed channel in partnership with YouTube star Olatunji, better known as KSI. . 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