{"id":5368,"date":"2014-06-02T00:00:00","date_gmt":"2014-06-02T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2014\/06\/02\/l-a-screenings-buyer-feedback-rtla%c2%80%c2%99s-ja%c2%b6rg-graf\/"},"modified":"2014-06-02T00:00:00","modified_gmt":"2014-06-02T00:00:00","slug":"l-a-screenings-buyer-feedback-rtla%c2%80%c2%99s-ja%c2%b6rg-graf","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2014\/06\/02\/l-a-screenings-buyer-feedback-rtla%c2%80%c2%99s-ja%c2%b6rg-graf\/","title":{"rendered":"L.A. Screenings Buyer Feedback: RTL\u00e2\u0080\u0099s J\u00c3\u00b6rg Graf"},"content":{"rendered":"<p>\n\tPREMIUM: The L.A. Screenings offered a broad range of pilots, both in terms of quality and of variety, according to J&ouml;rg Graf, the head of acquisitions for RTL Mediengruppe.<\/p>\n<p>\n\t&ldquo;From our perspective all the major studios offered a huge portfolio of very different shows, for network, cable or SVOD platforms,&rdquo; noted Graf. &ldquo;I saw a wide area from action to arty, from flawed to excellent.&rdquo;<\/p>\n<p>\n\tGraf said he didn&rsquo;t feel a real buzz for any single show, although he says, &ldquo;I heard a lot of people talking about <em>How to Get Away with<\/em> <em>Murder<\/em> (DMD). An interesting and compelling show, but from a German network perspective, not the perfect match for 8 p.m. or 9 p.m. prime time.&rdquo;<\/p>\n<p>\n\tFinding shows suited for prime-time slots on the RTL Group&rsquo;s channels in Germany is one of Graf&rsquo;s main tasks. He acquires for the market-leading broadcaster, RTL Television, for VOX and RTL II, and for a bouquet of digital channels as well.<\/p>\n<p>\n\t&ldquo;As the German commercial market leader we are always looking for broad mainstream shows,&rdquo; explains Graf. &ldquo;Germans love shows like <em>CSI<\/em>, <em>NCIS<\/em>, <em>Bones<\/em> or <em>The Blacklist<\/em>. So we are always hoping to find companions for these existing shows, which means procedural\/crime\/medical dramas. Our Tuesday night schedule has been showing U.S. shows for several years now and it&#039;s always a challenge to combine returning shows with new ones. Our focus is clearly to find shows for Tuesday at 8 p.m. or 9 p.m.&rdquo;<\/p>\n<p>\n\tBefore the Screenings, Graf told <em>World Screen<\/em> he was hoping to find more procedurals this year because the trend in American television is definitely moving toward serialized shows. &ldquo;The U.S. market is very focused on high-concept, horizontally narrated, edgy, character shows. Honestly, what we are looking for is more the next <em>CSI<\/em>, the next <em>Bones<\/em>, and the next <em>House<\/em>. Even if they are popular in the U.S., if American shows are too supernatural or too high-concept, they are more suitable for a pay-TV or niche channel here in Germany; they are not suitable for big mainstream networks.&rdquo;<\/p>\n<p>\n\tOnce he had returned from Los Angeles, we asked Graf if he and his acquisitions team found enough procedurals to fill his needs. &ldquo;Honestly, no, we didn&#039;t,&rdquo; he said. &ldquo;We would have loved to see more shows like <em>The Mysteries of Laura<\/em> (WBITD) or <em>Battle Creek<\/em> (SPT). Fortunately, the <em>CSI<\/em> franchise is with Mediengruppe RTL in Germany; it airs on RTL and VOX, so we are happy to have the fantastic Patricia Arquette in <em>CSI: Cyber<\/em> (CBSSI). The German audience still loves procedural crime shows and as we all know there aren&#039;t too many well-produced and successful shows of that genre in the market.&rdquo;<\/p>\n<p>\n\tNot only are procedurals preferred by the mainstream German audience&mdash;they are also easier to schedule than serialized shows. &ldquo;It&rsquo;s not just about finding the right audience but about having the potential to repeat the episodes of these serialized shows. Our financial calculation is still based on the fact that a scripted show has to air three times. What we see is that it is more difficult to air an episode of a serialized show and the first repeat successfully. We never had a dogma saying never put a serialized show on air. We are quite successful with <em>Revenge<\/em> on VOX; it does quite well. But if I could choose between a classic procedural cop show and a serialized show, I would always take a procedural because it&rsquo;s easier to schedule. <em>Revenge <\/em>is a good match for VOX because it&rsquo;s a female-skewing channel and <em>Revenge<\/em> targets a female audience. It&rsquo;s easier to make it successful in that environment.&rdquo;<\/p>\n<p>\n\tRTL currently has output deals with Disney Media Distribution, NBCUniversal Television Distribution and Sony Pictures Television.<\/p>\n<p>\n\tAmong the trends noticeable in this year&rsquo;s crop of pilots, Graf commented, &ldquo;I think&mdash;apart from some superhero shows&mdash;the real trend is that we see more and more differentiation. We saw all majors producing high-value shows for networks but also very specialized shows for niche channels and smaller target groups. As in other areas, some product becomes more and more individual and special.&rdquo;<\/p>\n<p>\n\tRead about what ProSiebenSat.1&rsquo;s head buyer, R&uuml;diger B&ouml;ss, had to say about the new crop of U.S. shows <a href=\"http:\/\/www.worldscreen.com\/articles\/display\/45117\">here<\/a>, and see Sky&rsquo;s Sarah Wright&rsquo;s insights <a href=\"http:\/\/www.worldscreen.com\/articles\/display\/45130\">here<\/a>.<\/p>\n<p>\n\tWant more on the U.S. fall season? See a recap of our coverage <a href=\"http:\/\/www.worldscreen.com\/articles\/display\/45119\">here<\/a>, or download the new edition of <em>World Screen Reports<\/em>, our iPad publication, which features our handy network <a href=\"http:\/\/data.worldscreen.com\/season_grid\/index.html\">grid<\/a>, studio listings, analysis from The WIT on the season&rsquo;s strongest contenders and more. Download it from iTunes <a href=\"https:\/\/itunes.apple.com\/gb\/app\/world-screen-reports\/id736139440?mt=8\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PREMIUM: The L.A. Screenings offered a broad range of pilots, both in terms of quality and of variety, according to J&ouml;rg Graf, the head of acquisitions for RTL Mediengruppe. &ldquo;From our perspective all the major studios offered a huge portfolio of very different shows, for network, cable or SVOD platforms,&rdquo; noted Graf. &ldquo;I saw a &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5368","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L.A. 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