{"id":5182,"date":"2014-02-28T00:00:00","date_gmt":"2014-02-28T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2014\/02\/28\/itv-acquires-danish-producer-united\/"},"modified":"2014-02-28T00:00:00","modified_gmt":"2014-02-28T00:00:00","slug":"itv-acquires-danish-producer-united","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2014\/02\/28\/itv-acquires-danish-producer-united\/","title":{"rendered":"ITV Acquires Danish Producer United"},"content":{"rendered":"<p>\n\tLONDON: ITV has purchased the Danish TV production outfit United, which is behind a number of factual and entertainment series.<\/p>\n<p>\n\tUnited was founded in 2012 by Louise Ellerb&aelig;k and Mads Lund. Ellerb&aelig;k&#039;s credits include serving as executive producer on a host of shows for TV2 and SBS\/Kanal 4. Lund is a former editor at TV2 Denmark, and as an executive producer has worked on more than 100 TV shows, including projects for TV2, DR, Viasat\/TV3, SBS\/Kanal 4 and 5. The company has a slate of factual, entertainment and reality shows in the Danish market, and is increasing its emphasis on international formats.<\/p>\n<p>\n\tPaul Buccieri, the managing director of ITV Studios International and president and CEO of ITV Studios US Group, said: &ldquo;The acquisition of United further strengthens our production capabilities in the Nordics.<br \/>\n\t&nbsp;<br \/>\n\t&ldquo;The company has a great track record in the region, with two exceptional and experienced leaders at the helm. I am delighted to welcome them to the ITV group and look forward to helping them realise their ambitions both in the Nordics and internationally.&rdquo;<br \/>\n\t&nbsp;<br \/>\n\tLund and Ellerb&aelig;k commented: &ldquo;ITV has a fantastic history in entertainment and formatted factual. We are looking forward to collaborating on formats and programs with our sister ITV companies in the Nordic region.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: ITV has purchased the Danish TV production outfit United, which is behind a number of factual and entertainment series. United was founded in 2012 by Louise Ellerb&aelig;k and Mads Lund. Ellerb&aelig;k&#039;s credits include serving as executive producer on a host of shows for TV2 and SBS\/Kanal 4. Lund is a former editor at TV2 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5182","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITV Acquires Danish Producer United<\/title>\n<meta name=\"description\" content=\"ITV Acquires Danish Producer United . LONDON, February 28: ITV has purchased the Danish TV production outfit United, which is behind a number of factual and entertainment series. . 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