{"id":5155,"date":"2014-02-17T00:00:00","date_gmt":"2014-02-17T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2014\/02\/17\/tv-set-dominates-u-k-viewing\/"},"modified":"2014-02-17T00:00:00","modified_gmt":"2014-02-17T00:00:00","slug":"tv-set-dominates-u-k-viewing","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2014\/02\/17\/tv-set-dominates-u-k-viewing\/","title":{"rendered":"TV Set Dominates U.K. Viewing"},"content":{"rendered":"<p>\n\tLONDON: According to research from Thinkbox, 98.5 percent of television viewing in the U.K. last year was done on a TV set, with just 1.5 percent on other devices.<\/p>\n<p>\tThe average Briton tuned in to just under 4 hours of TV a day, with the bulk of that, 3 hours and 52 minutes, dedicated to linear television. The average viewing was down slightly in 2012, largely due to the lack of any major sporting events.<\/p>\n<p>\tMeanwhile, there was an average of 3 minutes and 30 seconds a day of viewing on tablets, smartphones and laptops, largely on-demand but also including some live streaming. Non-TV-set viewing is up slightly on the 1.2 percent from 2012.<\/p>\n<p>\tThinkbox, using data from BARB, also points out that the average person watched 2 hours and 33 minutes of commercial television a day, accounting for 68 percent of linear viewing, up from 66 percent in 2012. Among those aged 16 to 34, commercial TV accounted for 76 percent of linear viewing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: According to research from Thinkbox, 98.5 percent of television viewing in the U.K. last year was done on a TV set, with just 1.5 percent on other devices. The average Briton tuned in to just under 4 hours of TV a day, with the bulk of that, 3 hours and 52 minutes, dedicated to &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5155","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TV Set Dominates U.K. Viewing<\/title>\n<meta name=\"description\" content=\"TV Set Dominates U.K. Viewing. LONDON, February 17: According to research from Thinkbox, 98.5 percent of television viewing in the U.K. last year was done on a TV set, with just 1.5 percent on other devices.. 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