{"id":5082,"date":"2014-01-08T00:00:00","date_gmt":"2014-01-08T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2014\/01\/08\/eight-in-ten-brits-multitask-while-watching-tv\/"},"modified":"2014-01-08T00:00:00","modified_gmt":"2014-01-08T00:00:00","slug":"eight-in-ten-brits-multitask-while-watching-tv","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2014\/01\/08\/eight-in-ten-brits-multitask-while-watching-tv\/","title":{"rendered":"Eight in Ten Brits Multitask While Watching TV"},"content":{"rendered":"<p>\n\tLONDON: A study from BT TV has revealed that only a fifth (22 percent) of viewers in the U.K. settle in to watch TV without interruption, reinforcing the rising trend of &quot;media meshing.&quot;<\/p>\n<p>\n\tEight in ten Britons said they are distracted by other forms of entertainment, taking on tasks such as responding to emails, reading, Internet shopping and online dating while watching television. More than half (55 percent) of respondents said they don&#039;t have a specific time set aside to watch TV, with one in ten going for pre-recorded content over live TV, recording the majority (90 percent) of their total viewing.<\/p>\n<p>\n\tThe study also found that 65 percent of women prefer drama programming, compared to 50 percent of men; 38 percent of women prefer soap operas, compared to just 18 percent of men. More men (33 percent) prefer sci-fi shows compared to women (22 percent).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: A study from BT TV has revealed that only a fifth (22 percent) of viewers in the U.K. settle in to watch TV without interruption, reinforcing the rising trend of &quot;media meshing.&quot; Eight in ten Britons said they are distracted by other forms of entertainment, taking on tasks such as responding to emails, reading, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-5082","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eight in Ten Brits Multitask While Watching TV<\/title>\n<meta name=\"description\" content=\"Eight in Ten Brits Multitask While Watching TV . LONDON, January 8: A study from BT TV has revealed that only a fifth (22 percent) of viewers in the U.K. settle in to watch TV without interruption, reinforcing the rising trend of &quot;media meshing.&quot; . Author - Kristin Brzoznowski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2014\/01\/08\/eight-in-ten-brits-multitask-while-watching-tv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eight in Ten Brits Multitask While Watching TV\" \/>\n<meta property=\"og:description\" content=\"Eight in Ten Brits Multitask While Watching TV . LONDON, January 8: A study from BT TV has revealed that only a fifth (22 percent) of viewers in the U.K. settle in to watch TV without interruption, reinforcing the rising trend of &quot;media meshing.&quot; . Author - Kristin Brzoznowski\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2014\/01\/08\/eight-in-ten-brits-multitask-while-watching-tv\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-08T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2014\/01\/08\/eight-in-ten-brits-multitask-while-watching-tv\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2014\/01\/08\/eight-in-ten-brits-multitask-while-watching-tv\/\",\"name\":\"Eight in Ten Brits Multitask While Watching TV\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2014-01-08T00:00:00+00:00\",\"dateModified\":\"2014-01-08T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"Eight in Ten Brits Multitask While Watching TV . 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