\n\tCANNES: FilmBox has undergone a brand refresh, introducing new channel logos and on-air looks to its movie services across Central and Eastern Europe.<\/p>\n
\n\tThe refresh was done in a move to better position FilmBox as a growing and continuously expanding brand, as well as to shift from a “package” feeling to a more conceptual brand. The logos have all been simplified and unified to make it easier for viewers to identify each channel as one that belongs to the FilmBox bouquet.<\/p>\n
\n\t“We want to lighten up our brand and to bring more energy to our channels’ look,” explained Berk Uziyel, the director of FilmBox and new media for SPI International.<\/p>\n","protected":false},"excerpt":{"rendered":"
CANNES: FilmBox has undergone a brand refresh, introducing new channel logos and on-air looks to its movie services across Central and Eastern Europe. The refresh was done in a move to better position FilmBox as a growing and continuously expanding brand, as well as to shift from a “package” feeling to a more conceptual brand. …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4940","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\n