{"id":4877,"date":"2013-09-23T00:00:00","date_gmt":"2013-09-23T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/09\/23\/mipcom-spotlight-nordicworld\/"},"modified":"2013-09-23T00:00:00","modified_gmt":"2013-09-23T00:00:00","slug":"mipcom-spotlight-nordicworld","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/09\/23\/mipcom-spotlight-nordicworld\/","title":{"rendered":"MIPCOM Spotlight: NordicWorld"},"content":{"rendered":"<p>\n\tCANNES: NordicWorld heads to Cannes with a slate of formats that includes <em>Celebrities on Skis<\/em>, <em>U-Turn<\/em> and <em>Drunk<\/em>, as well as a host of fresh factual series.<\/p>\n<p>\n\tThe first of the trio is made by United in Denmark for TV 2, while <em>U-Turn<\/em> is from Denmark&rsquo;s DocEye for DR and <em>Drunk<\/em> is from Teddy TV in Norway for NRK. They are appealing because they have &ldquo;great fresh ideas in a familiar and safe context,&rdquo; according to Jan Salling, the COO and sales director of NordicWorld. &ldquo;Clients always say they are looking for &lsquo;the next big thing&rsquo; or a new genre-breaking format, but when it comes down to what they are really going to buy it&rsquo;s always the same,&rdquo; he says. &ldquo;They tend to always buy &lsquo;same-but-different&rsquo; formats, meaning formats which seem safe and familiar, but have a new and fresh&nbsp;take on a specific subject.&rdquo;<\/p>\n<p>\n\tWhen <em>Exit Afghanistan<\/em> aired on the Norwegian public broadcaster NRK in May, it pulled in one of the largest audiences of the summer season. NordicWorld&rsquo;s CEO, Espen Huseby, has high hopes that it will perform equally as strong in other parts of the world. The company is also highlighting <em>Mission Northern Norway<\/em>. &ldquo;It&rsquo;s a visual feast and we believe it will become a must-see series for anybody who loves pushing the limits&mdash;even if only from the safety of an armchair,&rdquo; says Huseby. Next up is <em>The Green Planet<\/em>, which looks at various environmental issues. &ldquo;This is no finger-wagging eco-rant,&rdquo; says Huseby. &ldquo;It&rsquo;s a compelling and balanced examination of the problems that confront us all&mdash;and how we, the most advanced and intelligent species on the planet, have contributed to this dangerous state of affairs.&rdquo;<\/p>\n<p>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CANNES: NordicWorld heads to Cannes with a slate of formats that includes Celebrities on Skis, U-Turn and Drunk, as well as a host of fresh factual series. The first of the trio is made by United in Denmark for TV 2, while U-Turn is from Denmark&rsquo;s DocEye for DR and Drunk is from Teddy TV &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4877","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIPCOM Spotlight: NordicWorld<\/title>\n<meta name=\"description\" content=\"MIPCOM Spotlight: NordicWorld . CANNES, September 23: NordicWorld heads to Cannes with a slate of formats that includes Celebrities on Skis, U-Turn and Drunk, as well as a host of fresh factual series.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2013\/09\/23\/mipcom-spotlight-nordicworld\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPCOM Spotlight: NordicWorld\" \/>\n<meta property=\"og:description\" content=\"MIPCOM Spotlight: NordicWorld . CANNES, September 23: NordicWorld heads to Cannes with a slate of formats that includes Celebrities on Skis, U-Turn and Drunk, as well as a host of fresh factual series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2013\/09\/23\/mipcom-spotlight-nordicworld\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-23T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/worldscreen.com\/wp-content\/uploads\/2016\/05\/logo.jpg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2013\/09\/23\/mipcom-spotlight-nordicworld\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2013\/09\/23\/mipcom-spotlight-nordicworld\/\",\"name\":\"MIPCOM Spotlight: NordicWorld\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2013-09-23T00:00:00+00:00\",\"dateModified\":\"2013-09-23T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"description\":\"MIPCOM Spotlight: NordicWorld . 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