{"id":4829,"date":"2013-08-29T00:00:00","date_gmt":"2013-08-29T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/08\/29\/a%c2%80%c2%9cplace-shiftinga%c2%80%c2%9d-dubbed-newest-viewing-trend\/"},"modified":"2013-08-29T00:00:00","modified_gmt":"2013-08-29T00:00:00","slug":"a%c2%80%c2%9cplace-shiftinga%c2%80%c2%9d-dubbed-newest-viewing-trend","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/08\/29\/a%c2%80%c2%9cplace-shiftinga%c2%80%c2%9d-dubbed-newest-viewing-trend\/","title":{"rendered":"\u00e2\u0080\u009cPlace-Shifting\u00e2\u0080\u009d Dubbed Newest Viewing Trend"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">STOCKHOLM: A new report from Ericsson ConsumerLab finds that people are increasingly watching one piece of content across several locations and times, calling the latest trend &ldquo;place-shifted viewing.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">In its fourth annual survey looking at consumer viewing trends, Ericsson ConsumerLabs reports that 72 percent of respondents say they use mobile devices to watch video at least once a week, and 42 percent of them do so outside the home; 75 percent multitask by using mobile devices while watching TV. More than 40 percent of respondents aged 65 to 69 watched streamed on-demand or time-shifted video more than once a week.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Anders Erlandsson, senior researcher at Ericsson ConsumerLab, said: &quot;When the TV industry began talking about mobile TV, everyone assumed it was going to consist mainly of professionally-made shorter video clips. Now, we see a really interesting twist on that story. People are indeed watching shorter video sessions, but they create the video clips themselves by pausing and resuming full-length TV shows and movies whenever it suits them.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;We also noticed that there is a continuing re-definition of television and video among consumers. Given that 82 percent of people use YouTube or similar services at least monthly, we had to wonder whether watching a recipe online in the kitchen counts as &#8216;watching TV&#8217; or just &#8216;getting instructions.&#8217;&quot;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The research was done in Brazil, Canada, Chile, China, France, Germany, Italy, Mexico, Russia, South Korea, Spain, Sweden, Taiwan, the U.K. and the U.S.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>STOCKHOLM: A new report from Ericsson ConsumerLab finds that people are increasingly watching one piece of content across several locations and times, calling the latest trend &ldquo;place-shifted viewing.&rdquo; In its fourth annual survey looking at consumer viewing trends, Ericsson ConsumerLabs reports that 72 percent of respondents say they use mobile devices to watch video at &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4829","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00e2\u0080\u009cPlace-Shifting\u00e2\u0080\u009d Dubbed Newest Viewing Trend<\/title>\n<meta name=\"description\" content=\"\u00e2\u0080\u009cPlace-Shifting\u00e2\u0080\u009d Dubbed Newest Viewing Trend. 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