{"id":4823,"date":"2013-08-27T00:00:00","date_gmt":"2013-08-27T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/08\/27\/iptv-ott-to-account-for-majority-of-pay-tv-growth-in-western-europe\/"},"modified":"2013-08-27T00:00:00","modified_gmt":"2013-08-27T00:00:00","slug":"iptv-ott-to-account-for-majority-of-pay-tv-growth-in-western-europe","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/08\/27\/iptv-ott-to-account-for-majority-of-pay-tv-growth-in-western-europe\/","title":{"rendered":"IPTV &amp; OTT to Account for Majority of Pay-TV Growth in Western Europe"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LONDON: According to the latest pay-TV&nbsp;forecasts from Analysys Mason, the take-up for OTT is pacing ahead of traditional pay-TV services in Western Europe. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The analyst forecasts that the number of households taking pay-TV&nbsp;services in Western Europe will increase by 9.2 million to 113.3 million, an 8.9-percent growth, between 2013 and 2018. OTT&nbsp;video services will grow much more strongly than traditional pay-TV&nbsp;services, but cord-cutting will not be extreme. OTT video to the TV set is expected to account for 5.6 million primary pay-TV&nbsp;services by 2018. The largest impact will be on secondary TV&nbsp;sets, as traditional operators could broaden their reach with their own OTT&nbsp;services to these sets. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The number of Western European households taking up pay-TV&nbsp;services with IPTV, DTT or satellite is expected to increase by 4.1 million to 107.7 million, a growth of 3.9 percent in the next five years. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: According to the latest pay-TV&nbsp;forecasts from Analysys Mason, the take-up for OTT is pacing ahead of traditional pay-TV services in Western Europe. The analyst forecasts that the number of households taking pay-TV&nbsp;services in Western Europe will increase by 9.2 million to 113.3 million, an 8.9-percent growth, between 2013 and 2018. OTT&nbsp;video services will grow &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4823","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IPTV &amp; OTT to Account for Majority of Pay-TV Growth in Western Europe<\/title>\n<meta name=\"description\" content=\"IPTV &amp; OTT to Account for Majority of Pay-TV Growth in Western Europe. 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