{"id":4784,"date":"2013-07-31T00:00:00","date_gmt":"2013-07-31T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/07\/31\/universal-channel-gets-new-look-for-the-u-k-ireland\/"},"modified":"2013-07-31T00:00:00","modified_gmt":"2013-07-31T00:00:00","slug":"universal-channel-gets-new-look-for-the-u-k-ireland","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/07\/31\/universal-channel-gets-new-look-for-the-u-k-ireland\/","title":{"rendered":"Universal Channel Gets New Look for the U.K., Ireland"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LONDON: Universal Channel will unveil its new on-air look, refreshed logo and updated tagline in the U.K. and Ireland on August 5. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The evolution of the brand is to signify the focus on character-driven entertainment. It features new positioning, a new logo and on-air packaging and will bear the tagline 100% Characters. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The U.K. premiere of <em>Bates Motel <\/em>will anchor the new-look of Universal Channel&#8217;s schedule this September. Also on the roster are U.K. premieres such as <em>Law &amp; Order: Special Victims Unit<\/em>, <em>Major Crimes<\/em>, <em>Royal Pains <\/em>and <em>Rookie Blue<\/em>. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Lee Raftery, the executive VP of marketing at NBCUniversal International Television, said: &ldquo;We arrived at our unique positioning because we believe that great characters are the magnets that draw viewers back to their favorite shows&mdash;week after week. Universal Channel&rsquo;s new logo, look and 100% Characters tagline are simple and intuitive enabling us to connect with the hearts and minds of our audiences, everywhere, and maximize the potential of this global entertainment brand.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Nicky Douglas, the managing director of Universal Networks International, said: &ldquo;Universal Channel&rsquo;s new character-led positioning actively builds on the channel&rsquo;s heritage and strengths to better distinguish it with viewers and platform partners as a top-ranking channel among pay-TV with must-see content. By reinventing one of the most iconic characters in cinematic history, <em>Bates Motel<\/em> perfectly epitomizes and brings to life that new positioning and truly demonstrates that really rich characters are universal in their appeal.<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&rdquo;<\/span><\/span>&nbsp; <br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Universal Channel will unveil its new on-air look, refreshed logo and updated tagline in the U.K. and Ireland on August 5. The evolution of the brand is to signify the focus on character-driven entertainment. It features new positioning, a new logo and on-air packaging and will bear the tagline 100% Characters. The U.K. premiere &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4784","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Universal Channel Gets New Look for the U.K., Ireland<\/title>\n<meta name=\"description\" content=\"Universal Channel Gets New Look for the U.K., Ireland . LONDON, July 31: Universal Channel will unveil its new on-air look, refreshed logo and updated tagline in the U.K. and Ireland on August 5. . 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