{"id":4752,"date":"2013-07-09T00:00:00","date_gmt":"2013-07-09T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/07\/09\/iconcerts-sets-up-subsidiary-for-content-sourcing-original-productions\/"},"modified":"2013-07-09T00:00:00","modified_gmt":"2013-07-09T00:00:00","slug":"iconcerts-sets-up-subsidiary-for-content-sourcing-original-productions","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/07\/09\/iconcerts-sets-up-subsidiary-for-content-sourcing-original-productions\/","title":{"rendered":"iConcerts Sets Up Subsidiary for Content Sourcing, Original Productions"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">GENEVA: Transmedia Communications has established iConcerts Entertainment (iCE), which will be entirely focused on content sourcing and original productions, and has also reorganized its management structure. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Transmedia&rsquo;s current COO, Mathieu Sibille, takes on the role of CEO under the revised organization. Etienne Mirlesse, iConcerts&#8217; founder and long-time CEO, takes up the position of the executive chairman of the group, overseeing its overall strategy, new business activities and key global partnerships, with a particular focus on Asia.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;The new structure will enable Transmedia to scale up and meet the growing demand for our products,&rdquo; said Mirlesse. &ldquo;Mathieu brings to the table significant corporate experience and over the past six months has proven his ability to optimize and grow the iConcerts global operations.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Natalia Tsarkova, <\/span><\/span>iConcerts&#8217; co-founder and editor in chief, will take the helm of iCE, which will oversee all content acquisitions for the Transmedia group, as well as collaborations with international partners and sponsors. <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\">iCE  will also focus on deploying interactive live music formats, such as  iConcerts patent-pending social media\/augmented reality app the  ViPass.<br \/>\n<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;There are a lot of concert shows out there, but not enough creative television formats centered around the live music experience,&rdquo; said <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Tsarkova<\/span><\/span><\/span><\/span>. &ldquo;We now have the global distribution network and the production capability to produce such content for our fans. We also aim to feature local stars internationally, and create unique East-West musical collaborations.&rdquo; <br \/>\n&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GENEVA: Transmedia Communications has established iConcerts Entertainment (iCE), which will be entirely focused on content sourcing and original productions, and has also reorganized its management structure. Transmedia&rsquo;s current COO, Mathieu Sibille, takes on the role of CEO under the revised organization. Etienne Mirlesse, iConcerts&#8217; founder and long-time CEO, takes up the position of the executive &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4752","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iConcerts Sets Up Subsidiary for Content Sourcing, Original Productions<\/title>\n<meta name=\"description\" content=\"iConcerts Sets Up Subsidiary for Content Sourcing, Original Productions. GENEVA, July 9: Transmedia Communications has established iConcerts Entertainment (iCE), which will be entirely focused on content sourcing and original productions, and has also reorganized its management structure. . 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