{"id":4748,"date":"2013-07-09T00:00:00","date_gmt":"2013-07-09T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/07\/09\/british-ad-market-continues-to-bounce-back\/"},"modified":"2013-07-09T00:00:00","modified_gmt":"2013-07-09T00:00:00","slug":"british-ad-market-continues-to-bounce-back","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/07\/09\/british-ad-market-continues-to-bounce-back\/","title":{"rendered":"British Ad Market Continues to Bounce Back"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LONDON: According to <\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">figures from the <\/span><\/span>Advertising Association, U.K. ad spending increased 2.4 percent in the first quarter of 2013, reaching &pound;4.14 billion ($6.2 billion), driven by healthy TV&nbsp;spend. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The U.K. advertising market returned to pre-recession levels in 2012, when adspend surpassed the &pound;17 billion ($25.3 billion) mark, the most spent on advertising in the U.K. since 2007. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The latest Advertising Association\/Warc Expenditure Report forecasts total adspend growth of 2.6 percent in 2013, followed by a rise of 4.9 percent in 2014. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">TV advertising far surpassed analysts expectations for the quarter. The growth forecast was for a 3.9-percent increase, yet TV&nbsp;spot advertising rose by 5.6 percent. The most notable gains, however, were in Internet spend, which grew 11.1 percent. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Tim Lefroy, the chief executive of the Advertising Association, said: &ldquo;A pound spent on advertising returns six pounds to GDP. These figures don&rsquo;t just reflect growing confidence, they represent an important investment in the recovery.&rdquo;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: According to figures from the Advertising Association, U.K. ad spending increased 2.4 percent in the first quarter of 2013, reaching &pound;4.14 billion ($6.2 billion), driven by healthy TV&nbsp;spend. The U.K. advertising market returned to pre-recession levels in 2012, when adspend surpassed the &pound;17 billion ($25.3 billion) mark, the most spent on advertising in the &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4748","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>British Ad Market Continues to Bounce Back<\/title>\n<meta name=\"description\" content=\"British Ad Market Continues to Bounce Back. LONDON, July 9: According to figures from the Advertising Association, U.K. ad spending increased 2.4 percent in the first quarter of 2013, reaching \u00c2\u00a34.14 billion ($6.2 billion), driven by healthy TV spend. . 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