{"id":4707,"date":"2013-06-20T00:00:00","date_gmt":"2013-06-20T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2013\/06\/20\/bbc-promotes-benefits-of-connected-tv\/"},"modified":"2013-06-20T00:00:00","modified_gmt":"2013-06-20T00:00:00","slug":"bbc-promotes-benefits-of-connected-tv","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2013\/06\/20\/bbc-promotes-benefits-of-connected-tv\/","title":{"rendered":"BBC Promotes Benefits of Connected TV"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LONDON: The BBC has launched a new campaign that aims to encourage the use of connected TV by viewers. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The campaign highlights how audiences can use connected TV to catch up on their favorite BBC programs. It explains how consumers can use BBC iPlayer through the iPlayer app as well as how to catch up on programming by scrolling back within the onscreen TV&nbsp;guide on a number of connected TV&nbsp;platforms. The efforts are part of the BBC&#8217;s ongoing commitment to improve awareness and uptake of new technology and platforms, contribute to better media literacy in the U.K. and help audiences get as much value as possible from their license fee. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">As part of the campaign, the BBC is sharing newly developed Connected TV&nbsp;branded with public service broadcasters and connected TV providers. <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: The BBC has launched a new campaign that aims to encourage the use of connected TV by viewers. The campaign highlights how audiences can use connected TV to catch up on their favorite BBC programs. It explains how consumers can use BBC iPlayer through the iPlayer app as well as how to catch up &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4707","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBC Promotes Benefits of Connected TV<\/title>\n<meta name=\"description\" content=\"BBC Promotes Benefits of Connected TV. LONDON, June 20: The BBC has launched a new campaign that aims to encourage the use of connected TV by viewers. . 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