{"id":4368,"date":"2012-12-04T00:00:00","date_gmt":"2012-12-04T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2012\/12\/04\/romantica-rebrands-as-film-cafei%c2%81-in-romania\/"},"modified":"2012-12-04T00:00:00","modified_gmt":"2012-12-04T00:00:00","slug":"romantica-rebrands-as-film-cafei%c2%81-in-romania","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2012\/12\/04\/romantica-rebrands-as-film-cafei%c2%81-in-romania\/","title":{"rendered":"Romantica Rebrands as Film Cafe\u00cc\u0081 in Romania"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">BUCHAREST: Chello Central Europe has rebranded the Romantica channel as Film Cafe\u00cc\u0081 in Romania, giving it a &quot;new, fresh and youthful image.&quot;&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The rebrand took place across all major Romanian platforms:&nbsp;UPC, Next Gen, RCS-RDS and Digital Cable System. The channel continues its focus on targeting female viewers with content that is entertaining as well as relaxing. The programming includes a mix of romantic movies, human interest stories, emotional dramas, light comedies and family entertainment. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot;We are happy that after the successful rebranding of the Hungarian film channels, the Romanian Romantica has been refreshed,<\/span><\/span><span style=\"font-size: small\"><span style=\"font-family: Verdana\"><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&quot; said Levente Ma\u00cc\u0081lnay, the CEO of Chello Central Europe.<\/span><\/span> &quot;This rebrand will allow us to enhance Film Cafe\u00cc\u0081 by adding fresh, top quality content to the already outstanding series lineup. We are confident that together with a refreshing of the brand, it will appeal to both our existing viewers and a whole new audience.&quot; <br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BUCHAREST: Chello Central Europe has rebranded the Romantica channel as Film Cafe\u00cc\u0081 in Romania, giving it a &quot;new, fresh and youthful image.&quot;&nbsp; The rebrand took place across all major Romanian platforms:&nbsp;UPC, Next Gen, RCS-RDS and Digital Cable System. The channel continues its focus on targeting female viewers with content that is entertaining as well as &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4368","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Romantica Rebrands as Film Cafe\u00cc\u0081 in Romania<\/title>\n<meta name=\"description\" content=\"Romantica Rebrands as Film Cafe\u00cc\u0081 in Romania. BUCHAREST, December 4: Chello Central Europe has rebranded the Romantica channel as Film Cafe\u00cc\u0081 in Romania, giving it a &quot;new, fresh and youthful image.&quot; . 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