{"id":4356,"date":"2012-11-26T00:00:00","date_gmt":"2012-11-26T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2012\/11\/26\/former-nat-geo-exec-establishes-new-consultancy-outfit\/"},"modified":"2012-11-26T00:00:00","modified_gmt":"2012-11-26T00:00:00","slug":"former-nat-geo-exec-establishes-new-consultancy-outfit","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2012\/11\/26\/former-nat-geo-exec-establishes-new-consultancy-outfit\/","title":{"rendered":"Former Nat Geo Exec Establishes New Consultancy Outfit"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">LONDON: Michelle Waldron, who was previously the senior VP of marketing and operations at National Geographic Television International, has set up a consultancy for the content business, Beyond the Box. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">The company will provide a range of strategic marketing services for content creators and distributors. This includes everything from writing treatments and presentations to creating marketing campaigns and managing a company&#8217;s online presence. The central focus is on building and developing brands. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Waldron commented: &ldquo;From talking to contacts in the industry it became apparent that so many companies put most of their energies and resources into creating and selling content and that as a result, their own corporate brand often got ignored&mdash;basically being relegated to a visual &lsquo;stamp&rsquo;.  With content companies in constant competition for ideas, commissions, acquisitions, talent and investment there is an obvious need for stand-out.  My aim is to work with brand owners to ensure that their brand has a clear and unique voice, retains traction in the marketplace and has a real, enduring story beyond whatever its latest show, development or deal may be conveying at any one moment in time.<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;Everything a company does from pitching or acquiring content, to establishing new divisions and raising finance, should be done within the context of its brand story.  I believe a mix of commercial acumen and brand insight&mdash;gained from working both in this sector and with mainstream consumer businesses&mdash;coupled with creativity and a great knowledge of and love for media, makes me an effective partner for igniting ideas, creating stories and building better brands.&rdquo;<br \/>\n&nbsp;<\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Michelle Waldron, who was previously the senior VP of marketing and operations at National Geographic Television International, has set up a consultancy for the content business, Beyond the Box. The company will provide a range of strategic marketing services for content creators and distributors. This includes everything from writing treatments and presentations to creating &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4356","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Former Nat Geo Exec Establishes New Consultancy Outfit<\/title>\n<meta name=\"description\" content=\"Former Nat Geo Exec Establishes New Consultancy Outfit. LONDON, November 26: Michelle Waldron, who was previously the senior VP of marketing and operations at National Geographic Television International, has set up a consultancy for the content business, Beyond the Box. . 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