{"id":3873,"date":"2012-03-21T00:00:00","date_gmt":"2012-03-21T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tveurope\/2012\/03\/21\/sky-brands-internet-tv-service\/"},"modified":"2012-03-21T00:00:00","modified_gmt":"2012-03-21T00:00:00","slug":"sky-brands-internet-tv-service","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2012\/03\/21\/sky-brands-internet-tv-service\/","title":{"rendered":"Sky Brands Internet TV Service"},"content":{"rendered":"

LONDON: Sky’s new Internet TV service, which will offer access to Sky content on broadband-connected devices, will launch under the name NOW TV. <\/span><\/span><\/p>\n

NOW TV, set to launch later this year, will feature hundreds of films from Sky Movies, expanding to later include sports and entertainment offerings. There will be no minimum contract for the service, as customers can choose from a variety of flexible pricing options, including a monthly unlimited fee or single-time pay-as-you-go options. <\/span><\/span><\/p>\n

Sky’s chief executive, Jeremy Darroch, unveiled the NOW TV branding in his opening keynote at the MediaGuardian Changing Media Summit in London. He said: "The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to meet the needs and preferences of different customer segments more effectively. <\/span><\/span><\/p>\n

"We’ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high-quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the flexible, more spontaneous, pay-as-you-go service of NOW TV. <\/span><\/span><\/p>\n

"Because NOW TV will also be ‘powered by Sky’, customers will still know that it will give them the best, exclusive content and a high-quality experience, from a provider they can trust. Either way, we believe we can offer even more customers a product that’s just right for them."<\/span><\/span><\/p>\n

Providing detail on the NOW TV service, he added: "It will be available on a wide range of devices and offer instant access to a range of high-quality Sky content, with no install and no contract. Starting with movies, it will soon expand to offer sport and entertainment as well. And customers will be able to pay monthly or rent a movie on a simple, pay-as-you-go basis."
\n <\/span><\/span><\/p>\n

 <\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

LONDON: Sky’s new Internet TV service, which will offer access to Sky content on broadband-connected devices, will launch under the name NOW TV. NOW TV, set to launch later this year, will feature hundreds of films from Sky Movies, expanding to later include sports and entertainment offerings. There will be no minimum contract for the service, …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3873","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"\nSky Brands Internet TV Service<\/title>\n<meta name=\"description\" content=\"Sky Brands Internet TV Service. LONDON, March 21: Sky's new Internet TV service, which will offer access to Sky content on broadband-connected devices, will launch under the name NOW TV. . 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