{"id":12456,"date":"2023-05-25T11:34:29","date_gmt":"2023-05-25T15:34:29","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/viaplay-inks-polish-distribution-deal-play\/"},"modified":"2023-05-25T11:34:29","modified_gmt":"2023-05-25T15:34:29","slug":"viaplay-inks-polish-distribution-deal-with-play","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/","title":{"rendered":"Viaplay Inks Polish Distribution Deal with Play"},"content":{"rendered":"<p>Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play to add its Viaplay streaming service to Play\u2019s TV packages.<\/p>\n<p>Viaplay Group previously established partnerships with Play and UPC, which merged with Play last year. Now, Viaplay\u2019s content will be directly accessible to a large audience across Poland via Play.<\/p>\n<p>Alexander Bastin, Viaplay\u2019s group chief commercial officer for Continental Europe and the Baltics: \u201cThis new collaboration with Play is very positive news for both companies and for viewers. It demonstrates the strength and appeal of Viaplay\u2019s offering in Poland. We are committed to delivering premium entertainment experiences to our valued Polish audience, and this deal makes it even easier for new and existing customers to enjoy Viaplay.\u201d<\/p>\n<p>Mikkel Noesgaard, Play\u2019s group chief marketing officer, added: \u201cAt Play, we are committed to providing our customers with the freedom to choose the best connectivity and digital entertainment experience at the most affordable price. Our recently launched New Generation TV is the only solution on the Polish market, that enables customers to compose their own bundle and have access to best quality content. We are happy that thanks to our cooperation with Viaplay our customers can enjoy the best quality entertainment at home and away with Play.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play to add its Viaplay streaming service to Play\u2019s TV packages.<\/p>\n","protected":false},"author":1412,"featured_media":12457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[3086,3243,3244,2471,2921],"class_list":["post-12456","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alexander-bastin","tag-mikkel-noesgaard","tag-play","tag-upc","tag-viaplay-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viaplay Inks Polish Distribution Deal with Play - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaplay Inks Polish Distribution Deal with Play - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play to add its Viaplay streaming service to Play\u2019s TV packages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T15:34:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/ViaplayGroup-Play-0523.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/\",\"name\":\"Viaplay Inks Polish Distribution Deal with Play - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2023-05-25T15:34:29+00:00\",\"dateModified\":\"2023-05-25T15:34:29+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2023\/05\/25\/viaplay-inks-polish-distribution-deal-with-play\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Viaplay Inks Polish Distribution Deal with Play\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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