Viaplay Group has appointed Filippa Wallestam, recently executive VP and chief content officer, as executive VP and chief commercial officer for the Nordics.<\/p>\n
Wallestam will continue to lead Viaplay Group\u2019s content operations and will be based in Stockholm. Wallestam joined the group in 2014 as head of strategy for free TV and radio in Scandinavia, before becoming executive VP and CEO Sweden in April 2018 and then executive VP and chief content officer in October 2019.<\/p>\n
Kim Poder, previously executive VP and chief commercial officer for the Nordics, has decided to leave the group after 24 years in a range of senior positions.<\/p>\n
Both changes are effective immediately.<\/p>\n
Anders Jensen, Viaplay Group\u2019s president and CEO, said: \u201cFollowing an intense period of expansion, Viaplay is today present direct-to-consumer in 13 countries and produces more than 130 original series and films every year. The next phase of our strategy focuses on unlocking the full potential of our new regional set-up by getting as close as possible to our local markets and customers. Filippa\u2019s commercial skills, drive and broad experience will serve us very well. I am delighted that she is taking on this key role while continuing to lead our fully scaled content operations.<\/p>\n
\u201cKim has done a great job and created significant value during his many years with the group. It has been a pleasure working together, and we wish him all the very best in the next chapter of his career.\u201d<\/p>\n
Wallestam commented: \u201cMy priority in recent years has been building Viaplay\u2019s content leadership. I am extremely proud that today we are the number one Nordic storyteller and a major international player and that the quality of our productions is so widely recognized. Combined with our world-class sports rights and continuous tech innovation, Viaplay is one of a kind. It feels natural to focus now on developing and getting the most from the position we have created. I can\u2019t wait to get started and to work even closer with our talented Nordic team.\u201d<\/p>\n
Poder said: \u201cLeaving such a great company is not an easy decision, but it\u2019s time for me to pursue new challenges. I will always be grateful for my years at Viaplay Group, and for the chance to work with such amazing colleagues and partners. Of course, this is not farewell forever, since I will continue to be a happy Viaplay subscriber and enjoy the service\u2019s unique lineup of local hits, international blockbusters and top-class sports.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Viaplay Group has appointed Filippa Wallestam, recently executive VP and chief content officer, as executive VP and chief commercial officer for the Nordics.<\/p>\n","protected":false},"author":350,"featured_media":12428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[3231,2921],"class_list":["post-12427","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-filippa-wallestam","tag-viaplay-group"],"yoast_head":"\n