{"id":12208,"date":"2022-11-04T10:15:09","date_gmt":"2022-11-04T14:15:09","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/channel-4-unify-brands\/"},"modified":"2022-11-04T10:15:09","modified_gmt":"2022-11-04T14:15:09","slug":"channel-4-to-unify-brands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2022\/11\/04\/channel-4-to-unify-brands\/","title":{"rendered":"Channel 4 to Unify Brands"},"content":{"rendered":"<p>Starting next year, Channel 4 is bringing all of its channels and services under one brand.<\/p>\n<p>All 4 will change to Channel 4, as Channel 4 becomes the first U.K. broadcaster to adopt one brand identity across its digital and linear channels. Channel 4\u2019s entire portfolio of channels will also align with the Channel 4 brand.<\/p>\n<p>The brand transformation will begin in spring 2023.<\/p>\n<p>Zaid Al-Qassab, chief marketing officer at Channel 4, said: \u201cAs Channel 4 turns 40, we\u2019re responding to the challenge of an increasingly crowded content market by using our most powerful asset, the Channel 4 brand. The creation of a singular brand vision will better serve our viewers and help futureproof the channel to make sure we\u2019re able to continue to take creative risks for the next 40 years.<\/p>\n<p>\u201cWe want to become the viewers\u2019 North Star in the digital world. A valued curator to help them navigate to a destination full of entertaining and thoughtful content they know they can trust.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting next year, Channel 4 is bringing all of its channels and services under one brand.<\/p>\n","protected":false},"author":350,"featured_media":12209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[117],"class_list":["post-12208","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-channel-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel 4 to Unify Brands - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2022\/11\/04\/channel-4-to-unify-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel 4 to Unify Brands - 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