{"id":11787,"date":"2022-04-08T09:26:08","date_gmt":"2022-04-08T13:26:08","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/viaplay-clinches-exclusive-swedish-football-rights\/"},"modified":"2022-04-08T13:51:31","modified_gmt":"2022-04-08T17:51:31","slug":"viaplay-clinches-exclusive-swedish-football-rights","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2022\/04\/08\/viaplay-clinches-exclusive-swedish-football-rights\/","title":{"rendered":"Viaplay Clinches Exclusive Swedish Football Rights"},"content":{"rendered":"<p>Nordic Entertainment Group and the Swedish Football Association (SvFF) have entered into a four-year partnership that makes Viaplay the exclusive home of a range of football rights in Sweden.<\/p>\n<p>From 2025, Viaplay will show approximately 800 live matches spanning the women\u2019s national team, the men\u2019s and women\u2019s Swedish Cup, and national youth teams and national futsal teams for both women and men.<\/p>\n<p>The agreement includes all Sweden\u2019s qualifiers for the UEFA Women\u2019s EURO and FIFA Women\u2019s World Cup, along with international friendly matches.<\/p>\n<p>Viewers can also watch each round of the men\u2019s and women\u2019s Swedish Cup; all matches played by the women\u2019s U-23, U-19 and U-17 and men\u2019s U-21, U-19 and U-17 national sides; and all Sweden&#8217;s qualifiers for the FIFA Futsal World Cup, UEFA Futsal EURO and UEFA Women\u2019s Futsal EURO and international friendly futsal matches.<\/p>\n<p>Selected matches will be broadcast live on TV6.<\/p>\n<p>Anders Jensen, NENT Group&#8217;s president and CEO, said: \u201cViaplay is now the home of Swedish national team football. Fans can follow both the successful women\u2019s side and the new generation of men\u2019s super-talents on our world-class streaming platform. The Swedish Cup\u2014seven different winners in the past ten men\u2019s editions\u2014adds many exciting games with the country\u2019s biggest clubs. This is a fantastic complement to our international rights portfolio, and we\u2019re excited to work with SvFF to bring Sweden closer to its favorite stars.\u201d<\/p>\n<p>H\u00e5kan Sj\u00f6strand, SvFF&#8217;s general secretary, said: \u201cWe are very happy to reach this agreement with Viaplay, which strongly confirms the increasing interest in our women\u2019s national team\u2014and, of course, in women\u2019s football in general. We see great advantages and opportunities in gathering all coverage of our national teams and the Swedish Cup on such a distinguished platform as Viaplay\u2014which will be the case from 2025 and onwards.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nordic Entertainment Group and the Swedish Football Association (SvFF) have entered into a four-year partnership that makes Viaplay the exclusive home of a range of football rights in Sweden.<\/p>\n","protected":false},"author":350,"featured_media":11788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[314],"class_list":["post-11787","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-viaplay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viaplay Clinches Exclusive Swedish Football Rights - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2022\/04\/08\/viaplay-clinches-exclusive-swedish-football-rights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaplay Clinches Exclusive Swedish Football Rights - 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