{"id":11735,"date":"2022-03-21T09:17:31","date_gmt":"2022-03-21T13:17:31","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/western-european-ott-generate-45-billion\/"},"modified":"2022-03-22T09:10:01","modified_gmt":"2022-03-22T13:10:01","slug":"western-european-ott-to-generate-45-billion","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2022\/03\/21\/western-european-ott-to-generate-45-billion\/","title":{"rendered":"Western European OTT to Generate $45 Billion"},"content":{"rendered":"<p>According to Digital TV Research, Western European OTT TV episode and movie revenues will reach $45 billion in 2027, up from $26 billion in 2021.<\/p>\n<p>Of the additional revenues, the U.K. will contribute $4 billion, Germany $3 billion, France $3 billion and Italy $2 billion.<\/p>\n<p>The U.K. is the largest OTT revenue earner in the region. Its $6 billion provided 24 percent of the 2021 total. The U.K.\u2019s $10 billion in 2027 will represent 22 percent of the region\u2019s total, meaning that other countries will grow faster.<\/p>\n<p>Simon Murray, principal analyst at Digital TV Research, said: \u201cSVOD far exceeds any other revenue source for Western Europe. SVOD will increase by $13 billion between 2021 and 2027 to $30 billion. AVOD will add $6 billion to reach $12 billion.\u201d<\/p>\n<p>SVOD subscriptions in Western Europe are forecast to reach 258 million by 2027, up from 164 million by the end of 2021. Four countries will provide two-thirds of the total. Germany will overtake the U.K. in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Digital TV Research, Western European OTT TV episode and movie revenues will reach $45 billion in 2027, up from $26 billion in 2021.<\/p>\n","protected":false},"author":350,"featured_media":11736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[667],"class_list":["post-11735","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-digital-tv-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Western European OTT to Generate $45 Billion - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2022\/03\/21\/western-european-ott-to-generate-45-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Western European OTT to Generate $45 Billion - 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