{"id":11731,"date":"2022-03-21T09:03:20","date_gmt":"2022-03-21T13:03:20","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/uktvs-w-goes-free-air\/"},"modified":"2022-03-21T12:24:39","modified_gmt":"2022-03-21T16:24:39","slug":"uktvs-w-goes-free-to-air","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2022\/03\/21\/uktvs-w-goes-free-to-air\/","title":{"rendered":"UKTV&#8217;s W Goes Free-to-Air"},"content":{"rendered":"<p>UKTV is relaunching W as a free-to-air entertainment channel and making it available on its direct-to-consumer UKTV Play service.<\/p>\n<p>W will be relaunched on March 28 in Freeview slot 25. Viewers will have access to a range of hit UKTV originals for free, including the upcoming shows <em>Alex Jones: Making Babies<\/em>, <em>Rochelle Humes: Interior Designer in the Making<\/em>, <em>Nurses on the Ward<\/em> and <em>Dating With My Mates<\/em>, alongside new seasons of <em>Stacey Dooley Sleeps Over<\/em>;\u00a0<em>MasterChef USA<\/em>, <em>Australia<\/em> and <em>Canada<\/em>; and <em>Inside the Ambulance<\/em>. Viewers will also have the chance to see <em>Emma Willis: Delivering Babies<\/em> and <em>Myleene Klass: Miscarriage and Me<\/em> for the first time.<\/p>\n<p>Coinciding with the switch to free-to-air, W is rebranding and repositioning itself as the home of genuine human moments, leading with the tagline \u201cLife Unfiltered\u201d to connect with its female-skewing 25-to-44 target audience.<\/p>\n<p>W\u2019s channel director, Adam Collings, said, \u201cWe are thoroughly delighted to be bringing W\u2019s brilliant original content featuring some of the best-known talent in the U.K. alongside heroes of everyday society to a much wider audience wherever they want to watch or stream. We\u2019re looking forward to showcasing the genuine human moments embodying W\u2019s new mantra \u2018Life Unfiltered\u2019 and can\u2019t wait to share W\u2019s rich mix of shows filled with joy, tears and laughter with our new free-to-air audience.\u201d<\/p>\n<p>Steve North, UKTV\u2019s genre general manager for comedy and entertainment, said, \u201cWe are confident that we\u2019ve spotted a gap in the free-to-air market for W to fill; providing premium entertainment for people with busy lives who want to engage with shows that shine a spotlight on personal stories from everyday lives. W\u2019s launch on UKTV\u2019s direct-to-consumer VOD service, UKTV Play, will also mean that shows are more accessible than ever.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UKTV is relaunching W as a free-to-air entertainment channel and making it available on its direct-to-consumer UKTV Play service.<\/p>\n","protected":false},"author":350,"featured_media":11732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[81,82],"class_list":["post-11731","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-uktv","tag-w"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UKTV&#039;s W Goes Free-to-Air - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2022\/03\/21\/uktvs-w-goes-free-to-air\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UKTV&#039;s W Goes Free-to-Air - 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