Full-year revenues at ProSiebenSat.1 rose 11 percent to \u20ac4.5 billion ($5 billion), led by ad gains in its entertainment segment.<\/p>\n
“Despite the ongoing COVID-19 pandemic, 2021 was a record year for ProSiebenSat.1,” said Rainer Beaujean, group CEO. “We again demonstrated the success and resilience of our business model, raising our outlook three times during the year and finally achieving all financial targets in full. The main driver was our advertising business, which grew faster and more significantly than initially expected\u2014thus enabling us to clearly strengthen our market leadership. At the same time, our robust positioning in three strong segments paid off again. We therefore not only grew profitably but can also propose to our shareholders a 63 percent higher dividend than in the previous year.”<\/p>\n
Entertainment revenues were up 12 percent to \u20ac3.1 billion ($3.4 billion), with ad revenues up 11 percent\u2014higher than pre-pandemic levels. Dating and video revenues rose 63 percent to \u20ac542 million ($600 million). Commerce and ventures revenues fell 10 percent to \u20ac854 million ($945 million). Adjusted net income grew by 64 percent to \u20ac362 million ($401 million).<\/p>\n
“We want to continue this success story in 2022,” Beaujean added. “We are fully focused on creating even more value via cooperation between our business areas. Our reach is the strong foundation for this. We are producing local, relevant content\u2014increasingly in-house\u2014and broadcasting it live and on-demand across all platforms. The streaming platform Joyn is the key element of our digital offering. With this digital focus, we are strengthening our total reach and our opportunities to market this profitably and with innovative advertising technologies. Our goal is to be one of the leading digital-first infotainment and entertainment providers in the German-speaking region and to use our reach to establish and expand global, synergistic digital consumer platforms. These could even become an own growth pillar for the Group, such as most recently ParshipMeet Group. On the basis of this strategy, we have set ourselves the ambition to generate profitable, organic revenue growth averaging 4 percent to 5 percent per year in the medium- to long-term.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Full-year revenues at ProSiebenSat.1 rose 11 percent to \u20ac4.5 billion ($5 billion), led by ad gains in its entertainment segment.<\/p>\n","protected":false},"author":290,"featured_media":11691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[491],"class_list":["post-11690","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-prosiebensat-1-media"],"yoast_head":"\n